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Why You Should Introduce Machine Learning Into Your Marketing Now
Published on March 15, 2017 • CMSWire (US)
Cater to the "market of the one" — this has always been the holy grail of marketing.
Brands and marketers have always strived to understand individual consumer necessities and tried to cater to them directly through an open dialog, at scale.
While this was long a pipe-dream, with the advent of deep neural networks, the current crop of machine le1arning algorithms, and advancements in artificial intelligence (AI) research, the age-old spray and pray marketing is coming to an end.