SAN FRANCISCO, USA, July 18th 2012 - InMobi, the largest independent mobile advertising network, today announced the acquisition of MMTG Labs, the experts behind AppGalleries and AppBistro, as part of its ongoing global expansion plans. MMTG Labs drives mobile app downloads by enabling publishers to run their own branded app store as an extension to their mobile site, through the AppGalleries platform. Its Appbistro platform helps Facebook developers monetise and distribute their apps for Facebook brand pages through the Appbistro marketplace and single payment API. Naveen Tewari, Founder and CEO at InMobi comments: " MMTG Labs fits nicely in our overall strategy to continue to deliver best of breed technology and services to our developers and publisher partners. We are very excited to welcome the highly talented team from MMTG Labs to the InMobi family.” “At MMTG Labs our mission is to help developers and brands increase downloads by giving publishers the tools to highlight applications that are highly contextual and relevant to their communities. By partnering with InMobi, we couldn’t have picked a better partner to help us quickly expand our presence globally”, said Ryan Merket, Founder and CEO at MMTG Labs. The MMTG Labs team will relocate to the new InMobi San Francisco office.
InMobi is the largest independent mobile advertising network. With offices on five continents InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 578 million consumers, in over 165 countries, through billions of ad impressions every single day. InMobi is venture-backed by investors including: SoftBank, Kleiner Perkins Caufield& Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo. To learn more, please visit www.inmobi.com,follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/.
AppGalleries.com is solving the app discoverability problem by providing white-label app stores to media publishers. AppGalleries.com products contain a rich feature set to allow for the management of apps, app submissions, developer relationship management, the provisioning of applications, and curation tools allowing for easy inventory controls. MMTG Labs is backed by Silicon Valley’s top angels including io Ventures, 500 Startups, Sand Hill Angels, Alfred Lin, Erik Moore, Transmedia Capital. The company is based in San Francisco.
MitalGoel PR Manager, EMEA at InMobi T: +44 (0) 207 492 7000 E: Mital.Goel@InMobi.com
