InMobi: Mobile Ads Help Independent iPhone Developer Reach The Number One Spot On iTunes

Published on December 22, 2010

Fiplab’s Talking Gremlin App Reaches Number One In U.K. Entertainment Chart London, UK, December 20, 2010 – InMobi, the world’s largest independent mobile advertising network, and Fiplab, a leading independent app development studio based in London U.K., announce the success of Talking Gremlin, Fiplab’s new entertainment app. With the help of mobile advertising on the InMobi network, the Talking Gremlin iPhone app reached the number one position in the iTunes U.K entertainment chart and sixth overall in the free chart. The Talking Gremlin iPad app broke into the Top 20, achieving the number 11 overall spot. Fiplab achieved this success by running both display ads and text ads, targeted at iPhone and iPad users across the InMobi network. Anirudh Sharma, Founder and Director at Fiplab said, “Achieving the top spot on the AppStore had a significant impact on driving our organic downloads. Once you’re on the charts it’s easier to sustain your position through a combination of organic downloads and advertising. InMobi was a key partner in our success and we plan to continue working with them.” Rob Jonas, VP Managing Director of InMobi Europe and Middle East said, “Given the intense level of competition due to the ever increasing number of apps in the iTunes store, mobile advertising is now a key component in most app developers’ marketing strategy. The InMobi ad network is a great option for app developers, given our handset targeting capabilities and our Advertising ROIT Technology, which is designed specifically to help improve performance of app promotion campaigns in real time.” ENDS Contact Information: Neil Robertson at IF Communications Email: neil@if-communications.com Tel: (UK) 07739 322503 Camile Pomey at IF Communications Email: camille@if-communications.com

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InMobi is the world’s largest independent mobile advertising network. With offices on four continents we provide advertisers, publishers and developers with a uniquely global solution for advertising. Our network is growing fast and we now deliver the unprecedented ability to reach 194 million consumers, in over 115 countries, through more than 24 billion mobile ad impressions monthly. We recently were selected as the 2010 AlwaysOn Global 250 Company to Watch in Silicon Valley. InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, and Singapore. To learn more, please visit www.InMobi.com/research , follow us on Twitter @InMobi, or read our blog at www.InMobi.com/blog For more information on our Advertiser ROI Tracking please visit: http://www.inmobi.com/advertiser/analytics/

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