This week, we sat down with Kayla Wilson, InMobi Exchange’s Head of Programmatic Partnerships. Read how Kayla oversees the Client Success Programmatic team at the world’s largest programmatic video platform for mobile.
IX: Tell us about your role at InMobi Exchange and your career path to your current position.
KW: I head up the Client Success Programmatic team for InMobi Exchange. This team manages the relationships with our Demand Side Partners to ensure they’re receiving the mobile in-app supply and product offerings they need to be successful.
IX: Can you give us a little background on InMobi and how you’ve grown within the company?
KW: InMobi is the world’s largest independent mobile advertising platform that specializes in delivering the best ROI for mobile marketers. InMobi is a mobile-first and mobile-only platform and has been pioneering the next generation of video ad experiences, deep-learning based optimization algorithms, and header bidding to deliver maximum value to advertisers, users and publishers.
IX: Outside of the office, I noticed that you were awarded the IAB Service of Excellence in 2015. How have you grown since this accomplishment and what are your top goals that you’d like to accomplish this year?
KW: I continue to be passionate about creating standards for mobile advertising, by contributing to IAB working groups. I most recently worked on IAB Vertical Video best practices and enjoy learning more about new technologies and challenges in the ever changing industry.
IX: It’s very inspiring for a woman to hold such a recognized position within the digital media industry. What’s your one piece of advice for women wanting to grow within the tech industry?
KW: Identify areas of opportunity for growth within your organization. Make sure your manager understands your career goals and plan on how you’re going to get there. If you see an opportunity for extending your role or creating a new role within your organization, speak up.
IX: What has been the biggest challenge you’ve faced in your career and how have you dealt with it?
KW: There has not been one main challenge, but many obstacles that I’ve had to work to overcome. No matter what the obstacles were, the one thing they all had in common was that I needed to use grit and perseverance to move beyond them.
IX: In one sentence, how would you sum up the internet?
KW: Internet? What’s that? I spend all my time in apps on my phone
IX: Tell us something about you that most people don’t know.
KW: My husband and I are Canadian, but we first met on a train in Seoul, South Korea.
IX: If you found yourself with a magical week void of all work responsibilities, how would you spend your time?
KW: This sounds like vacation! I would transport myself to Italy to eat pasta and pizza and drink delicious wine.
