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‘Human Algorithms’ Key To App Success: InMobi’s Bapna

BARCELONA — If you want to understand apps, you need to understand app users. That’s according t...

Treat Mobile Ads Like Episodes To Gain Insight: InMobi’s Venkatesh

BARCELONA — Some may say the ad business is like a soap opera these days – but InMobi thinks it ...

Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani

BARCELONA — The so-called “native advertising” opportunity, which sees straight-up display ads...

App Developers Gain Power From Native: InMobi’s Majumdar

BARCELONA — The move to native mobile advertising formats will give a much greater say to one of t...

InMobi’s Sarofian: Custom Creative For Mobile Next Frontier

Based on consumer behavior on mobile devices, the next advertising playground will likely lie in cus...

Advertisers Must Harness Long-Term Data: InMobi’s Cordero

Mobile ad company InMobi says it is trying not only to encourage advertisers to use more data but to...