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Content Guidelines

1. Ad must redirect to sites that are formatted for display on a mobile screen. To ensure a high quality experience for advertisers, publishers, and users, our ad network is targeted towards mobile devices and sites formatted for a mobile browser. If you don’t have a mobile site, InMobi provides a tool that lets you easily create a mobile landing page for your ad.
2. InMobi does not allow advertising for products or services which contain the following types of content:

  • Violence
    • Assault/rape
    • Injury to human beings
    • Injury to animals
    • Blood and dismemberment, human beings
    • Blood and dismemberment, animals
    • Torture or killing of human beings
    • Torture or killing of animals
  • Obscenity and sexual material
    • Nudity (exposed breasts, visible genitalia, exposed buttocks)
    • Obscured or implied sexual acts
    • Explicit sexual language
    • Explicit sexual acts
    • Visible sexual touching
  • Alcohol & Tobacco
  • Content devoted to the promotion of beer, hard alcohol, tobacco or tobacco-related products.
  • Anti or Hateful Speech - Content promoting violence or advocating against a particular group is not permitted. This includes but is not limited to groups identified by their:
    • Race or ethnic origin
    • Color
    • National origin
    • Religion
    • Political Association
    • Disability
    • Age
    • Veteran status
    • Sexual orientation/gender identity
    • Drugs - Content promoting drugs and drug paraphernalia. This includes drug accessories, illegal drugs, and herbal drugs such as salvia and magic mushrooms.
  • Gambling - Content devoted to the promotion of gambling, wagering or betting of any kind. (Only applies to the US and other countries in which such content is illegal.)
  • Prostitution - Content promoting prostitution.
  • Content promoting Weapons - Content promoting certain weapons, such as firearms, explosives, ammunition, balisongs, butterfly knives, and brass knuckles.
  • Please note that in addition to the above, advertiser must also ensure that the Ads also strictly comply with any region specific requirements, regulations and/or laws.
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