year the Advertising Research Foundation (ARF) organizes Re:Think, a 3-day
conference that gathers the best and brightest minds in advertising, marketing
and research. Attendees have the opportunity to hear inspiring talks from
As we stand on the threshold of what many analysts are calling the “year of personalization,” it’s more important than ever to put the user — the individual — at the center of all you do. Unfortunately, the goal of ‘one-to-one m...
These following recommendations are from InMobi's Mobile Gaming Cross-Market Analysis report:Develop and market games specific to gamers of their target country: Mobile developers must understand the typical gaming consumers specific to eac...
name is Emily, and I’m addicted to mobile gaming. What started as an innocent
time killer rapidly spiraled into an insatiable obsession. I found myself
actually making time to play games,
crafting creative ways to extend gameplay when ...
Like many young schoolgirls,
I grew up thinking boys were icky. Many
of us grew up chanting the 19th century nursery rhyme, “What Are
Little Boys Made Of”. Variations of the
poem included combinations of, “slugs and snails and puppy...
With the Oscars just around the corner, the office is abuzz with
movie chatter. We’ve partnered with the
IAB Mobile Center and Decision Fuel to examine just how mobile helps moviegoers
learn about movies, purchase tickets and plan trips ...
The research team at InMobi is excited to release our latest series of research reports dubbed the Mobile Media Consumption research. This report is the third in the series to cover 14 countries on an on-going basis to keep abreast of how ...
Today we released our
which reported the latest mobile device and operating
share trends on the InMobi network.
Here are some of the global highlights:
Overall, the volume of impressions in Q4 2013 was ...
At InMobi we work with thousands of developers and host app promotion campaigns on our network. In an effort to understand app download and purchase trends worldwide,we analyzed all the campaigns in Q2 2013 that ran on our network. After th...
2013 was a year
where many businesses started to prioritize their effort on emerging services
like mobility, cloud and analytics. Tablets and smartphones are more popular
than desktops and mobile devices have surpassed desktops in enablin...
Creating an innovative product is just not enough. Does it drive enough value to its users? Is the product better than its competition? Is it easy enough to integrate into one’s app? Do users get a free rein on experimenting with the prod...
Developers around the world are now looking at China to fulfill their user acquisition needs. Although it is a difficult market to crack, a smartphone base of 400 million users known to spend on IAPs is enough to make China an indispensable...
Japan App Market – At a Glance
Japan has been the leading country in producing some of the most unique technologies over the course of recent history. For example, Japan was playing with phones featuring TVs and cameras before mainstream...
Earlier this year, we introduced our Global
Media Consumption Study, which provides an in-depth analysis of
consumer mobile media behaviors. We took this research a step further to
identify mobile consumer purchase trends by vertical. ...
As app developers, you’ve spent time designing, developing and delivering your app. Now you are on the brink of beginning the next important phase – acquiring users. But guess what, the mobile app ecosystem is a highly competitive mar...
Increasingly, TV viewers are engaging with visual content across a variety of screens including smartphones and tablets, leading to the multi-screen viewing experience. This growing trend has become a way of life with the ever-increasing ...
As the mobile juggernaut rolls on, fundamental shifts are taking place in the way consumers use mobile devices (moving from feature phones to smartphones) and consume content (rich media, multi screening). Phalgun Raju, VP and GM for India,...
Mobile phones have elevated from a means to communicate into the channel of choice for information source. It is known fact that Mobile devices have completely changed the way consumers shop, and search for information. Mobile phones have b...
In a continuously evolving world of mobile display advertising, different variations of ad formats now play a critical role in the success of engaging with customers. In order to interact with audiences within an increasingly limited and co...
Mobile devices have evolved into 'must have' shopping accessories as consumers are increasingly using the mobile web to research products, comparison shop or make purchases. With consumers increasingly using advanced mobile technologies i...