InMobi Insights

Welcome to InMobi Insights, our thought leadership portal on mobile advertising. We use data from consumer surveys on mobile devices, along with data from our ad network spanning 200 countries, to provide actionable insights to our customers.

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How Auto Brands Can Win With Mobile

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. But over the last couple of years there has been a tremendous shift towards the Internet, soci...

Posted on April 18, 2013
By Shamala DN



New Research from the IAB, Viggle, and InMobi: Personal Finance Habits...

With April 16th approaching, InMobi teamed up with Viggle and the IAB to survey mobile users on how they use their devices for personal finances. We found that awareness and adoption of mobile banking and mobile bill payments are relati...

Posted on April 12, 2013
By Taimour Azizuddin



InMobi works with Hortonworks to incubate Falcon with Apache Software ...

InMobi has been using big-data technologies (Apache Hadoop and its family) for the last 2.5 years for storing and analyzing large volumes of serving events / machine generated logs. InMobi receives in excess of 10 billion events (ad-serving...

Posted on April 02, 2013
By Mohit Saxena



Connecting the dots between mobile ad creatives and consumers

The same regions of the brain light up when someone touches their smartphone, as when they touch their family or pet, concludes a research that used MRI scans for its findings. There is indeed something fundamentally different and personal ...

Posted on April 02, 2013
By Pranjal Desai



App Distribution simplified: Reach millions of new users through alter...

Android is an open platform, and with openness comes diversity. Although most people equate Android with Google, truth is that more than 30% of Android devices don't even have the Google Play Store installed. These include nearly all device...

Posted on March 27, 2013
By Ujjwal Kabra , Product Manager



InMobi Releases Second Wave of Mobile Media Consumption Survey - Globa...

The research team at InMobi is excited to have released our latest series of research reports dubbed the Mobile Media Consumption research at Mobile World Congress. This report is the second in the series to cover 14 countries on an on-goin...

Posted on February 27, 2013
By Shamala DN



Global Mobile Media Consumption: Reaching Millennials

The Millennials are the educated, digital savvy, tech-proficient, optimistic trendsetters. They are the generation who are always connected and refuse to live without internet, cellphones or laptops. The Millennials, known to adapt and tran...

Posted on February 26, 2013
By Shamala DN



Using GPS, Food Delivery Ads Appear When Users Are at Home – Outlook...

Joongang Ilbo, Korean newspaper, reported the interview of Seung-Yeon Kim, the CEO of InMobi Korea, on their lunar new year edition on February 10th. Seung-Yeon explains the outlook of Korean mobile advertisement market and how media can su...

Posted on February 13, 2013
By Kosuke Seto



Extending The Momentum of a Newly Launched App - Ad Content

In the first blog of this series, we saw how it is important to get your paid advertising strategy right to ensure that the organic downloads keep flowing in. I also suggested the Top 5 essentials to keep in mind while planning your adverti...

Posted on February 11, 2013
By Shringar Pangal , Senior Product Marketing Manager



Digital is Dead - Long Live Digital

The exponential growth in internet usage has led to traditional forms of advertising such as print and TV gradually losing share of wallet to digital advertising. The latter is highly targeted, results in a higher percentage of conversions,...

Posted on January 03, 2013
By Shrikant Latkar , VP of Marketing



Mobile Trends 2013: Mobile Emerges as Core Digital Marketing Channel

2012 saw profound growth across all of the mobile ecosystems: mobile apps, mobile social media, data traffic and mobile advertising.We saw unprecedented competition with the launch of smartphones and mobile operating systems. Mobile adverti...

Posted on December 30, 2012
By Shamala DN



7 deadly mistakes of ads based app monetization

At InMobi, we work with thousands of developers across the globe and one question that we frequently receive from them is around how to make more money from ads. In this blog post, I would like to address that question, but in a slightly di...

Posted on November 25, 2012
By Vinay Uttamchandani , Product Manager



Mobile app development - a true global phenomenon. Deep dive into Indi...

I've often wondered how different mobile app developers in emerging markets like India are, from their peers in established markets like US and Europe. In a diverse country with a population of more than a billion, a scorching pace of telec...

Posted on October 19, 2012
By Shubha Pai



iOS 6 and How App Marketing is Affected

With the release of iOS 6 for Apple mobile devices, developers and ad networks are finding that they will need to implement a new strategy when developing and advertising their latest apps. This was apparent as reports trickled in about the...

Posted on October 19, 2012
By Ryan Merket



Behavioral Segmentation Basics for App Developers

Great Insights lead to great actions and when it comes to managing an app business, knowing what insights to look for matters the most as its easy to get overwhelmed by the abundance of datthat can be tracked or measured. In my previous pos...

Posted on October 17, 2012
By Arun Pattabhiraman , VP & Global Head of Marketing



Cracking The Korea App Market

With an estimated 28M active iOS and Android devices, South Korea is one of the biggest and most attractive markets for app developers trying to gain a foothold in Asia. It also helps that it is the unofficial home of the Android ecosystem,...

Posted on September 11, 2012
By Sukamal Pegu



mCommerce Last Year, Today, and Beyond

A couple of weeks ago InMobi released its Q2 Mobile Media Consumption research results for the US and the UK. The study examines how mobile users around the globe consume media and how trends are evolving over time. The latest results revea...

Posted on September 05, 2012
By Taimour Azizuddin



Attracting new Mobile subscribers with free talk time and data

In South Africa there are more mobile subscribers than people, in Nigeria nearly 60% of the population have a mobile phone and in Kenya it is just over 60% who have a mobile phone. For the telecommunications companies trying to attract new ...

Posted on September 03, 2012
By Daryn Smith



Building Stronger Brands With The Most Influential Consumer Segment: M...

Mobile Mothers in the US are an increasingly important demographic for marketers. According to BSM media, U.S. moms control $2.4 trillion in household purchases every year and wield greater influence over most everyday buying decisions. As ...

Posted on August 29, 2012
By Shamala DN



The Mobile Social Graph

Mapping connections is interesting! According to Wikipedia, Social graph is a term used for sociograms in the Internet context. Sociogram is a graph that depicts relations. It has been referred to as "the global mapping of everybody and ...

Posted on August 24, 2012
By Team InMobi

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