InMobi Insights

Welcome to InMobi Insights, our thought leadership portal on mobile advertising. We use data from consumer surveys on mobile devices, along with data from our ad network spanning 200 countries, to provide actionable insights to our customers.

Create your own infographics, compare data from different countries, or download our most current research.

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The importance of Mobile Marketing to attract tourists to Africa

A debate on what industry is most important to sustained growth in Africa can easily be won when you bring up Travel and Tourism. Africa may be rich in oil in some parts, and minerals in others, but it is rich in beauty in all places and is...

Posted on May 29, 2012
By Daryn Smith



Super Bowl XLVI Polar Bears are more popular than than Elton, Betty an...

Between bites of pita chips with hummus and swigs of beer, we released a survey to the InMobi network to capture mobile users' behavior during the Super Bowl the biggest U.S. advertising day of the year. We saw some great ads - and who real...

Posted on February 06, 2012
By Alexis Kushner



Handset Stats - 2010-2011

We've been digging through our statistics to provide you with an accurate view of the way the mobile market is moving. What a difference a year makes! You can download the full set of statistics from the InMobi Research Centre - here are so...

Posted on January 17, 2012
By Terence Eden



Does It Make Economic Sense To Release a Free App?

One question I often get asked is if a developer can make more money from selling an app than from using advertising. I thought I'd step you through why advertising may be financially advantageous. Let's assume that you sell your app at 99 ...

Posted on December 15, 2011
By Terence Eden



Thanksgiving 2011 Will Be Largest Ever for Mobile Shopping; Nearly 60 ...

Attention shoppers! Expect incredible deals this Thanksgiving weekend, as retailers compete for the attention of mobile savvy consumers who are using their phones to shop and check prices both in stores and online. On Black Friday and Cyber...

Posted on November 17, 2011
By Team InMobi



MEF Global Consumer Survey: The Mobile Web is Starting to Eat Into Fix...

According to a new report by the MEF (Mobile Entertainment Forum) 33% of respondents, across all countries surveyed, say they're using the fixed line internet less than than they did 18 months ago. While we're used to seeing data which show...

Posted on October 17, 2011
By Gregory Kennedy

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