InMobi Insights

Welcome to InMobi Insights, our thought leadership portal on mobile advertising. We use data from consumer surveys on mobile devices, along with data from our ad network spanning 200 countries, to provide actionable insights to our customers.

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Mobile Media Consumption in Vietnam [Infographic]

More insights on Mobile Media Consumption in Vietnam is available in this report

Posted on May 16, 2016
By Team InMobi



2016 State of Mobile App Developers

The InMobi Insights team is excited to release the first State of Mobile App Developers 2016. We undertook a survey of mobile developers across the world in an attempt to understand the ever growing ecosystem better. The Mobile app devel...

Posted on February 08, 2016
By Shamala DN



Double Attribution, Double the Trouble

Can you imagine being charged for a pair of jeans you tried on at one retailer even if you actually bought the pants at another? Probably not. But that’s exactly what happens all too often in the app marketing ecosystem because of double ...

Posted on December 15, 2015
By Shani Rosenfelder , Senior Marketing Manager at AppsFlyer (Guest Author)



‘BLOCKERGEDDON’ – How To Thrive in The New AD Blocking World

Does the rise of ad-blocking tech spell doom for ad monetization in mobile? In a word, no, says Amit Gupta, Co-Founder & President-North America of MEF Member InMobi. By now you’ve heard of iOS9’s launch of content blocking technolog...

Posted on December 15, 2015
By Amit Gupta



Decoding Monetization Methods of Dating Apps

Swipe right - the new age dating gesture, has permeated the mobile world. Today, users spend almost 90 minutes1 of their day sifting through myriad potential partners, in search of the "perfect fit". This is greater than the average time ...

Posted on December 02, 2015
By Mona Sharma , Senior Product Marketing Manager



Introducing User Opt-In Video Ads on InMobi Exchange

Attention, brand marketers! It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting i...

Posted on November 05, 2015
By Tanvi Kapoor , Director - Product Marketing



View-Through Attribution - The Missing Piece in Your Ad Strategy

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. Some of these same adver...

Posted on October 21, 2015
By Justin Landis , Director of Content Marketing, Kochava (Guest Author)



Preparing Your Apps for iOS9

This fall Apple will release their latest operating system, iOS 9, which will include a number of changes that might impact your app’s monetization. We would like to take this opportunity to highlight the changes and how you can minimiz...

Posted on September 03, 2015
By Abhishek Khurana , Product Marketing Manager



Debunking Video Jargon: Monetize Wisely with Video Ads

This blog originally appeared on Appsflyer A publisher’s complex life reflects the ever evolving, but fragmented, advertising technology space. Within mobile itself, there are innumerable ad networks, mediation partners, trading de...

Posted on August 31, 2015
By Mona Sharma , Senior Product Marketing Manager



InMobi Insights : Indonesia Tops the App Download Charts Once Again in...

Every quarter we release the latest trends and insights on the app economies of the world. These are based on the analysis of millions of app downloads and impressions on the InMobi network. Today we release a set of six infographics along ...

Posted on August 26, 2015
By Pooja Kalloor , Sr. Insights Analyst



Mobile Makes a Major Impact this Back-to-School Shopping Season

It’s time again for students to get ready for another year at school and for parents to plan and research this year’s back-to-school shopping. Traditionally, this meant a trip to the mall, but the mobile era has introduced new ways to...

Posted on August 24, 2015
By Shamala DN



Path-To-Purchase: How Smartphones Are Disrupting Consumers’ Retail J...

A consumer’s journey, which was predictable and straightforward until a few years ago, has now become sketchy and complex. Driven by technology, the retail industry is undergoing a paradigm shift. The traditional, linear path-to-purchase ...

Posted on August 10, 2015
By Shamala DN



Deep Dive on In-Feed Native Ads

Rome wasn’t built in a day. It took Romans years of vision and hard work to create a cultural heritage that delights people to this day. Native Advertising is like Rome. At the beginning, some marketers had the vision to create unobtrusiv...

Posted on July 23, 2015
By Tanvi Kapoor , Director - Product Marketing



6 Essentials for Programmatic Buying

With more brands shifting budgets to programmatic buying, Brands and DSPs need a deep understanding of what will result in the best outcome, for each bid placed. Below is a ready reckoner, with tips for best results: 1) Start broad before c...

Posted on July 09, 2015
By Niveditha Viswanathan , Product Marketing Manager, InMobi Exchange



InMobi Insights : Indonesia is the App Download Capital of the World

Through 2018, less than 1% of consumer apps will be considered financially successful by their developers. As competition intensifies over the years, the race to get your app to the top will be. As you plan your user acquisition and monetiz...

Posted on June 10, 2015
By Pooja Kalloor , Sr. Insights Analyst



The world outside of gaming interests : Photo & Video tops the charts

In our previous post, we spoke about the popular gaming concepts that rule the world. This time around we tackle the burgeoning non-gaming sector. In the app world, user interests outside of gaming encompass a wide range of content in...

Posted on May 06, 2015
By Pooja Kalloor , Sr. Insights Analyst



InMobi Insights: Brands on Mobile Advertising Trends

The research team at InMobi is excited to release their latest research report, Brands on Mobile: Advertising Trends. With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a m...

Posted on April 23, 2015
By Shamala DN



InMobi Insights : The Dynamics of a Booming App Economy

In the previous blog, we laid out the regional landscape for app developers in terms of share, app install costs and app earnings. We also explored the OS landscape across regions. In this blog, we move forward and explore the dynamics ...

Posted on April 16, 2015
By Pooja Kalloor , Sr. Insights Analyst



InMobi Insights : The State of App Downloads and Monetization

With 2.6 million [1] apps available and 150[2] billion app downloads, Apple’s App Store and Google’s Play Store have come a long way since their 2008 launch. With more developers than ever before and smartphone penetration on a rise ...

Posted on April 01, 2015
By Pooja Kalloor , Sr. Insights Analyst



Launching InMobi Appographic Targeting™

Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the respon...

Posted on March 11, 2015
By Abhishek Bapna

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