Does the rise of ad-blocking tech spell doom for ad monetization in mobile? In a word, no, says Amit Gupta, Co-Founder & President-North America of MEF Member InMobi.
By now you’ve heard of iOS9’s launch of content blocking technolog...
Swipe right - the new age dating gesture, has permeated the mobile world. Today, users spend almost 90 minutes1 of their day sifting through myriad potential partners, in search of the "perfect fit". This is greater than the average time ...
brand marketers! It’s the Holiday season and we are excited to present to you a
way to spread the cheer with video ads your users will love.
Video viewing on the mobile phone is exploding globally
with estimates suggesting i...
While the mobile ad space is certainly still developing, most
advertisers understand the importance of tracking clicks and installs. Savvy
advertisers use these data points to streamline and optimize their ad spend.
Some of these same adver...
This fall Apple will release their latest operating system, iOS 9, which will include a number of changes that might impact your app’s monetization. We would like to take this opportunity to highlight the changes and how you can minimiz...
This blog originally appeared on Appsflyer
complex life reflects the ever evolving, but fragmented, advertising technology
mobile itself, there are innumerable ad networks,
mediation partners, trading de...
Every quarter we release the latest trends and insights on the app economies of the world. These are based on the analysis of millions of app downloads and impressions on the InMobi network. Today we release a set of six infographics along ...
It’s time again for students to get ready for another year at school and for parents to plan and research this year’s back-to-school shopping. Traditionally, this meant a trip to the mall, but the mobile era has introduced new ways to...
A consumer’s journey, which was predictable and straightforward until a few years ago, has now become sketchy and complex. Driven by technology, the retail industry is undergoing a paradigm shift. The traditional, linear path-to-purchase ...
Rome wasn’t built in a day. It took Romans years of vision and hard work to create a cultural heritage that delights people to this day. Native Advertising is like Rome. At the beginning, some marketers had the vision to create unobtrusiv...
With more brands shifting budgets to programmatic buying, Brands and DSPs need a deep understanding of what will result in the best outcome, for each bid placed. Below is a ready reckoner, with tips for best results: 1) Start broad before c...
Through 2018, less than 1% of consumer apps will be considered financially successful by their developers. As competition intensifies over the years, the race to get your app to the top will be. As you plan your user acquisition and monetiz...
previous post, we spoke about the popular gaming concepts that rule the world. This time around we tackle the burgeoning non-gaming sector.
In the app world, user interests outside of gaming encompass a wide range of content in...
The research team at InMobi is excited to release their latest research report,
Brands on Mobile: Advertising Trends.
With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a m...
previous blog, we laid out the regional landscape for app developers in terms of share, app install costs and app earnings. We also explored the OS landscape across regions. In this blog, we move forward and explore the dynamics ...
With 2.6 million
 apps available and 150 billion app downloads, Apple’s App Store and Google’s Play Store have come a long way since their 2008 launch. With more developers than ever before and smartphone penetration on a rise ...
Over the last two years, we sought out and met hundreds of app developers across the world to ask them two simple questions - “How would you describe your app?” and “Who is this app designed for?”While the specifics vary, the respon...
Last week, the world of mobile was on show at Mobile World Congress in Barcelona. For a timely trend watch, the AD Club reached out to leaders and members for their views on the most important mobile trends in 2015. InMobi’s Head of Mark...
Programmatic buying is now on every brand marketer’s agenda. However, the world of programmatic buying is ever evolving, dynamic, and complex. Brand marketers seek to clearly understand the nuances inherent in different types of programma...
In 2014, we witnessed
several exciting developments in the world of mobile. Microsoft bought Nokia’s
mobile devices unit and Lenovo purchased Motorola from Google. The rise of
Chinese smartphone manufacturers threatened large players, w...