Consumer Research: InMobi Insights - UK Consumer Electronics

InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase process. This particular study examines how electronics consumers are using mobile media and how advertisers can best communicate with this audience.

Some highlights:

  • 75% of respondents on the InMobi network or shopping for or planning to purchase consumer electronics in the next 6 months
  • 88% of electronics shoppers turn to mobile for more information after seeing ads for electronics on other media channels

Check out our full infographic to learn about gender-specific information consumption and ad preferences and how advertisers can leverage mobile to own the path to electronics purchase, including tips to combat Showrooming.

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