Consumer Research: InMobi Insights - US Auto Report

InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase process. This study examines how auto consumers in the US are using mobile media and how advertisers can best communicate with this audience.

Some highlights:

  • 42% of respondents on the InMobi network or shopping for or planning to purchase an auto in the next 6 months
  • 85% of auto consumers turn to mobile for more information after seeing ads for vehicles on other media channels
  • 94% of auto consumers use their mobile devices while shopping for autos at dealerships and showrooms

Check out our report to learn more about mobile ad expectations and how advertisers can leverage mobile to own the path to auto purchase

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