Consumer Research: Vertical Insights - UK Auto (Millennial)
InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase process. This particular study examines how Millennials who purchase automotives in the UK are using mobile media and how advertisers can best communicate with this audience.
- 72% of Millennial respondents on the InMobi network or shopping for or planning to purchase an auto in the next 6 months
- 95% of Millennials would use mobile to help them shop for a vehicle
Check out our full infographic to learn about vehicle-specific ad preferences and how advertisers can leverage mobile to own the path to auto purchase.
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UK AUTO infographic