Consumer Research: Vertical Insights - UK Retail Grocery

InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase process. This particular study examines how UK grocery shoppers on mobile use their devices to help them shop and how advertisers can best communicate with this audience.

Some highlights:

  • 2 out of 3 Modern Grocery Buyers use mobile to research grocery and grocery store information – most often to learn about and compare prices, promotions and discounts.
  • 1 out of 3 Modern Grocery Buyers have downloaded an official grocery store app; 61% of Modern Grocery Buyers who have downloaded a store app use it regularly or sometimes

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