Consumer Research: Vertical Insights - US Personal Care (Female)

InMobi’s Vertical Insights Research Series helps brand advertisers understand how consumers are using mobile media to research and shop for certain types of products and how mobile complements other channels throughout the purchase process. This particular study examines how female consumers who purchase personal care and beauty products in the US are using mobile media and how advertisers can best communicate with this audience.

Some highlights:

  • 92% of female respondents on the InMobi network or shopping for or planning to purchase personal care or beauty products in the next 90 days
  • 79% of personal care consumers expect mobile ads to introduce them to something new
  • 70% of personal care consumers believe mobile ads are better than TV and online ads at suggesting the best prices and deals for them

Check out our full infographic to learn more about mobile information consumption, mobile ad expectations, and how advertisers can leverage mobile to own the path to personal care product purchase.

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US PERSONAL CARE infographic