The Country/Region report examines data sourced from InMobi's global mobile ad network to give a snapshot of the mobile OS, device and mobile advertising landscape worldwide for The Role of Mobile in the Path to Purchase of FMCG/Retail Products.

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• Impressions segmented by Smartphone, Tablets and Feature Phones.
• Mobile Web vs Mobile App Impressions.
• Impressions by handset model, manufacturer and operating system.

Interested in understanding more about this research? Reach out to InMobi insights team at insights@inmobi.com.