[InMobi Pulse of the Month] The 2018 Indian Festive Season Guide for Marketers
Festivals hold a special place in the lives of people across the globe. And, the Indian festive season starting September, holds immense opportunity for marketers. But, do you know what the festive shopper is looking for? Or, how consumers are planning, researching and evaluating their shopping?
With The 2018 Indian Festive Season Guide for Marketers, our latest research on the upcoming festive season, we bring to you the pulse of the modern Indian shopper - including insights on purchase behaviour across age, gender, cities, categories and channels. 2018 is going to witness 40% higher spends on average as compared to 2017, with digital channels forecasted to account for close to half of all purchases this festive season. As consumers increasingly rely on digital channels - especially mobile, to research, discover and buy products/services, marketers need to understand the festive season shopper and the role mobile plays in their lives.
Download this report to:
- Gain an in-depth understanding of the modern Indian festive season shopper
- Understand the growing role of mobile in shopping and purchasing during the festive season
- Build a smarter mobile marketing strategy and maximise impact