2018 Mobile Video Advertising Insights : Top Takeaways
In 2017, US brand advertisers have increased their spend on mobile video by 150% Y-o-Y.
To engage consumers in-app — where they spend 90% of their mobile time — advertisers must understand mobile video trends and best practices for high performance.
Download the 2018 Insights Report to learn:
- Mobile ad formats that drive up to 3x engagement over banner ads
- Which mobile technologies can deliver buffer-free video
- How to increase mobile in-app viewability by 200%
- The latest ad benchmarks and trends for US advertisers and agencies