Indonesia Insights, 2017

As telecom services continue to improve across Indonesia, the adoption of 4G technology has increased, leading to a significant change in consumer behaviour. By 2021, more than 60% of the nation's total digital ad spending will go towards mobile. As the country emerges as dominant force in Global App Usage, this report deep dives into 4 relevant topics regarding the country's booming mobile advertising ecosystem, including:

  • The Growth of Mobile Video Advertising
  • The Importance of Viewability Standards
  • The Emergence of Location Based Marketing
  • The Importance of Remarketing

Download H1 Indonesia Insights now, to understand the shifting developments in the nation's mobile advertising market.