As mobile programmatic continues to capture the imagination of marketers across the globe, we at InMobi took a closer at both the buying and selling behaviours on our exchange platform. By examining the billions of mobile ad impressions served during the first half of 2018, we were able to gain a unique perspective into what makes the world of mobile programmatic tick in Australia.

Download this report to understand:

1. The Australian marketers preference between Private Marketplace versus Open Exchange
2. The reason behind the heightened interest among Australian Mobile Marketers for Programmatic
3. The role video plays in the world of mobile programmatic