Mobile Remarketing Guide For Retail Marketers
If you are a marketer, you probably already understand the pressing challenge of retaining quality users for your business. And if you are a retailer, the challenge is even more acute, as 60% of your online consumers now use mobile for shopping and researching.
With consumers spending 90% of their time on mobile inside apps, the mobile app marketing industry is undergoing a major transformation as marketers realize the importance of engaging existing users and generating more value from them, rather than drive incremental installs. While it might appear as a complex challenge, in-app remarketing can help retailers retain and re-engage consumers across different stages of the purchase funnel by smoothly guiding them into the next phase of their shopping journey.
Here's our guide to help you understand how retailers can leverage app-to-app remarketing to engage their users and convert them to paying customers.