The State of Mobile Programmatic Buying in India 2019

Programmatic, or automated, ad buying has experienced remarkable growth in the relatively short time that it’s been around. As more mobile advertisers adopt programmatic buying, this method of real-time optimization to reach audiences is becoming a valuable part of any campaign.

InMobi wanted to better understand how brand marketers view this space. The report encompasses usage and investment in mobile programmatic advertising, along with the benefits, opportunities, and roadblocks in the current dynamic, data-driven digital landscape.

Download our latest report to learn more about perceptions of Buyers on Mobile Programmatic in India.

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