Photo App - Pic Collage Makes The Most Of Video Ads
"Over 80 million people use PicCollage to create stunning collages on mobile devices. InMobi helped us monetize users from the US and UK - our most important sources of revenue. Even as we saw higher user growth during the holiday season, InMobi's fill rates were very impressive, at over 90%. The results that InMobi delivered exceeded our expectations. More importantly, we can depend on InMobi as a business and technology partner."
Hans Chung - Head of BD, Cardinal Blue
Cardinal Blue, developers of the wildly popular Pic Collage, wanted to work with a monetization partner who could provide them fill-rates at their massive scale. With over 80 million (phew!) users, Pic Collage is ranked among the top 10 photo and video apps in the US and has over 650k ratings on the Google Play Store
Cardinal Blue signed up on the $20 eCPM program and integrated InMobi’s SDK. They started off by implementing static Interstitial ads. Thanks to the impressive performance of the Interstitial ads, Cardinal Blue also implemented Video ads to great effect.
iOS and Android
InMobi helped scale Cardinal Blue's revenues whilst maintaining the user experience on Pic Collage. Also, the Interstitial and Video ads helped achieve growth in CTRs along with high fill rates.