chomp SMS integrated InMobi Native Ads to increase ad revenues while maintaining user experience
"Our messaging apps have a global footprint, so we need a partner that has global reach to maximize fill rates. However, fill is only part of the equation; we need to optimize each and every ad request for relevance without a jarring user experience. This is where InMobi native ads excel and outperform in this competitive industry. Coupled with a dedicated account management team lets us focus on what we do best, develop great apps."
-Jason Cantwell, Product Director, Delicious Inc.
chomp SMS is a popular messaging app with over 10M downloads on the Google Play Store. The app has received rave reviews for its customizability, and messaging experience on Android. The developers of the app - Delicious Inc., wanted to monetize this app across their global audience without compromising on the user experience.
Delicious Inc. chose to implement InMobi's Native Ads in the conversation list screen in their app. With a form and function, similar to the rest of the content on the screen, the sponsored ad unit helped them maintain the look, feel and overall user experience of the app.
InMobi was able to provide high fill rates across all the key markets including USA, UK, Canada, Australia, France, Russia, Italy, Brazil, Indonesia, India and Phillippines. With an eCPM performance consistently higher than banners, Delicious Inc. is able to monetize their global footprint and continue to focus on user experience.