InMobi native ads drive mobile action game Skyline Skaters' eCPM by 4X
"Tactile Entertainment worked with InMobi to monetize US users on the enjoyable and adrenaline packed Skyline Skaters. Native ads were delivered through custom frames. We focused on user experience and retention by displaying targeted ads only to users who have cleared a minimum level on the game. InMobi grew our eCPMs by 4X, supported by an 80% increase in CTRs"
Asbjoern Malte Soendergaard
CEO, Tactile Entertainment
Sign up for the InMobi $20 eCPM Program.
Danish mobile gaming company Tactile Entertainment wanted to improve monetization of its immensely popular action game Skyline Skaters. It needed a monetization partner that appreciated the game's winning proposition and delivered high eCPMs at scale, while preserving the game's essence. It chose InMobi to help meet its revenue goals.
InMobi integrated its native interstitials ad format with Skyline Skaters. It implemented custom frames based on characters from the game for the interstitial ad format. InMobi partner management team worked with Skyline Skaters to ensure that ads were shown only when users had passed a specific level in the game. This native integration provided an ad experience to users that was consistent with both the game experience and the emotional state of the user. Further, the partner management team worked with InMobi global sales team to secure high quality demand for Skyline Skaters. This combination of native ad experience, appropriate demand and responsive partner management helped drive monetization for Skyline Skaters.
iOS and Android
Click Through Rates (CTRs) for ad impressions on Skyline Skaters went up by 80% as a result of higher user engagement. eCPMs were up by 300% with advertisers willing to pay a premium for native advertising and high conversion. InMobi had truly helped Tactile Entertainment exceed its revenue goals for Skyline Skaters.