Zedge Uses InMobi's SDK To Grow Revenue By 60%
Zedge Holdings is a US-based publisher behind the personalization app "Zedge - Ringtones & Wallpapers". With over 100 mllion installs and 22 million active users, mainly from the US, Zedge's focus turned to scaling revenues in proportion to its userbase.
Zedge adopted InMobi's latest SDK, without hiccups. The SDK offered granular controls, while a Partner Manager helped with consultation and the rhythm of optimization. The focus was on growing eCPMs through implementing interstitials, and on keeping fill rates high on global traffic.
iOS and Android
InMobi helped eCPMs double with in the first month of coming onboard, and sustained it, on the back of app-relevant interstitial ads. Overall revenue, primarily from the US, grew by 60%.