Driving campaign efficacy
Brands are often challenged with advertising spends not converting effectively. InMobi’s Episodic Learning Platform improves campaign efficacy by leveraging unique consumer experiences gathered across multiple campaigns or “episodes”.
Not All Soccer Moms Are Equal
Advertisers have traditionally engaged personas, primarily individuals grouped by similar interests, intent, social interactions, and location histories. Personas can be limiting as they discount the fact that individuals are unique.
Learning Through Episodes
To decode individual consumers’ preferences one needs to stitch together each consumer’s experience profile, which is truly personal and individualized unlike personas. InMobi leverages its Episodic Learning Platform to understand consumers.
The Episodic Learning Platform stitches together consumer experience profiles by:
- Creating consumer Life Maps
- Stitching together consumer experience profiles
- Interpreting intentions at a granular level
- Creating a personalized connected consumer experience database
- Calibrating the confidence level of the intentions
- Finding other consumers having similar consumer experience profiles