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    <title><![CDATA[InMobi Insights]]></title>
    <link>http://inmobi.com/insights/</link>
    <description>InMobi helps app developers and brand advertisers acquire users at scale.</description>
    <dc:language>en_us</dc:language>
    <dc:rights>Copyright 2016</dc:rights>
    <dc:date>2016-09-07T09:46:00+00:00</dc:date>
   
    <item>
      <title><![CDATA[Mobile Apps: The Centerpiece of Modern Brand Loyalty ]]></title>
      <link>https://www.inmobi.com/blog/2025/02/17/mobile-apps-the-centerpiece-of-modern-brand-loyalty/</link>
      <guid>https://www.inmobi.com/blog/2025/02/17/mobile-apps-the-centerpiece-of-modern-brand-loyalty/</guid>
      <description><![CDATA[&ldquo;Loyalty program is synonymous with apps. It should be the best experience of your brand&rdquo;&nbsp; - Ashley Travis, Sr. Director Media, Loyalty, Digital Merchandising, Pizza Hut In today&rsquo;s mobile-first world, apps have evolved into the heartbeat of modern brand loyalty. With users spending an average of five hours daily on mobile devices and dedicating 90% of that time to apps, the role of mobile apps in shaping consumer behavior has reached unparalleled significance.&nbsp;&nbsp; Apps&#8230;]]></description>
      <dc:subject><![CDATA[Advertising, Consumer Research, Product and Technology, English (EN): inmobi.com, Global, Growth Marketing,]]></dc:subject>
      <dc:date>2025-02-17T02:17:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[Highlights From Rishi Bedi’s Chat About Ramadan 2023’s Top Trends With CNA938]]></title>
      <link>https://www.inmobi.com/blog/2023/04/11/highlights-from-rishi-bedis-chat-about-ramadan-2023s-top-trends-with-cna938/</link>
      <guid>https://www.inmobi.com/blog/2023/04/11/highlights-from-rishi-bedis-chat-about-ramadan-2023s-top-trends-with-cna938/</guid>
      <description><![CDATA[Insights that help brands craft Ramadan marketing campaigns Ramadan is a time of great excitement among the Southeast Asian Muslim population, and engaging this spirited crowd this season requires a tactful, insight-based approach. In this conversation with Tiffany Ang and Stanley Leong from CNA938, Rishi Bedi, Managing Director, APAC, InMobi, discuss how people think, shop, and travel during this season and how brands can engage them effectively, with insights from our report, Ramadan 2023 at a&#8230;]]></description>
      <dc:subject><![CDATA[Consumer Research, Understanding Consumers, Ramadan Marketing, English (EN): inmobi.com, Asia Pacific,]]></dc:subject>
      <dc:date>2023-04-11T22:47:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[An Overview of Indonesian Ramadan Shoppers and Their Behavior: 2023]]></title>
      <link>https://www.inmobi.com/blog/2023/04/11/an-overview-of-indonesian-ramadan-shoppers-and-their-behavior-2023/</link>
      <guid>https://www.inmobi.com/blog/2023/04/11/an-overview-of-indonesian-ramadan-shoppers-and-their-behavior-2023/</guid>
      <description><![CDATA[Insights for your Ramadan marketing ideas: 2023

Ramadan is undoubtedly one of the most significant opportunities for brands to connect with their audiences. It is when shopping, traveling, and other activities are at their peak. Let&rsquo;s have a look at highlights from 2023 Ramadan shopper behavior report.



For a deeper analysis of 2023&rsquo;s Ramadan shopping trends and what marketers can learn from them, get our report, Ramadan 2023 at a Glance.]]></description>
      <dc:subject><![CDATA[Advertising, Consumer Research, Ramadan Marketing, English (EN): inmobi.com, Asia Pacific,]]></dc:subject>
      <dc:date>2023-04-11T21:04:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[Marketing During the Ramadan Rush: 7 Strategies You Must Know to Create Great Ramadan Digital Campaigns in Southeast Asia]]></title>
      <link>https://www.inmobi.com/blog/2023/04/06/marketing-during-the-ramadan-rush-7-strategies-you-must-know-to-create-great-ramadan-digital-campaigns-in-southeast-asia/</link>
      <guid>https://www.inmobi.com/blog/2023/04/06/marketing-during-the-ramadan-rush-7-strategies-you-must-know-to-create-great-ramadan-digital-campaigns-in-southeast-asia/</guid>
      <description><![CDATA[Ramadan is one of the most significant periods for both people and businesses in Southeast Asia. Since it is the festival of the highest importance in countries such as Indonesia and Malaysia, there is a surge in excitement and activity around this season. The month of Ramadan also sees a spike in shopping like no other, and this phenomenon is called the Ramadan Rush. The Ramadan Rush is a great time for brands to accelerate their marketing efforts and connect with people in meaningful and memorable&#8230;]]></description>
      <dc:subject><![CDATA[Advertising, Consumer Research, Ramadan Marketing, English (EN): inmobi.com, Asia Pacific,]]></dc:subject>
      <dc:date>2023-04-07T01:29:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[The Latest Mobile Marketing Insights for Southeast Asia ]]></title>
      <link>https://www.inmobi.com/blog/2023/03/16/the-latest-mobile-marketing-insights-for-southeast-asia/</link>
      <guid>https://www.inmobi.com/blog/2023/03/16/the-latest-mobile-marketing-insights-for-southeast-asia/</guid>
      <description><![CDATA[In 2023, marketing takes a new shape and form on mobile. Our handbook, Mobile Marketing Maturity: What it Means in 2023, Southeast Asia, throws light on these evolving phenomena, the rise of new surfaces, and top insights for brands to ace their marketing efforts.&nbsp;

&nbsp;Delve further into the blog to find the key insights from the Southeast Asia (SEA) report.&nbsp;

]]></description>
      <dc:subject><![CDATA[Advertising, Consumer Research, Understanding Consumers, English (EN): inmobi.com, Asia Pacific,]]></dc:subject>
      <dc:date>2023-03-19T22:20:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[Rishi Bedi Chats with CNA938 to Air the Singapore Holiday Shopping Insights ]]></title>
      <link>https://www.inmobi.com/blog/2022/12/19/rishi-bedi-chats-with-cna938-to-air-the-singapore-holiday-shopping-insights/</link>
      <guid>https://www.inmobi.com/blog/2022/12/19/rishi-bedi-chats-with-cna938-to-air-the-singapore-holiday-shopping-insights/</guid>
      <description><![CDATA[Rishi Bedi, Managing Director, Asia Pacific, InMobi, interacted with CNA938, Singapore&rsquo;s dedicated news and information radio station, through the dynamic presenter duo- Stanley Leong and Susan Ng. The conversation focused on insights from InMobi&rsquo;s The 2022 Southeast Asia Holiday Shopping Guide that unraveled the shopping behavior of Singaporeans and the market conditions affecting their spending patterns. It also gives an outlook into how mobile phones are influencing consumers&rsquo;&#8230;]]></description>
      <dc:subject><![CDATA[Advertising, Consumer Research, Understanding Consumers, English (EN): inmobi.com, Asia Pacific,]]></dc:subject>
      <dc:date>2022-12-20T00:39:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[Report Summary: The 2022 Southeast Asia Holiday Shopping Guide]]></title>
      <link>https://www.inmobi.com/blog/2022/11/22/report-summary-the-2022-southeast-asia-holiday-shopping-guide/</link>
      <guid>https://www.inmobi.com/blog/2022/11/22/report-summary-the-2022-southeast-asia-holiday-shopping-guide/</guid>
      <description><![CDATA[With a slew of different cultures, ethnicities, and identities, Southeast Asia (SEA) is a heritage-rich region that celebrates diverse festivals during the last few months of the year. This year, the festive spirit returns stronger than ever, post two years of hushed celebrations. Consumers are all geared up to celebrate and shop this festive season. They have made choices on the shopping categories, the brands, and the products they plan to purchase this festive season. The 2022 Southeast Asia Holiday&#8230;]]></description>
      <dc:subject><![CDATA[Advertising, Consumer Research, Understanding Consumers, English (EN): inmobi.com, Asia Pacific,]]></dc:subject>
      <dc:date>2022-11-23T01:36:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[Illustrated By InMobi | Mobile game advertising in 2022]]></title>
      <link>https://www.inmobi.com/blog/2022/11/16/illustrated-by-inmobi-mobile-game-advertising-in-2022/</link>
      <guid>https://www.inmobi.com/blog/2022/11/16/illustrated-by-inmobi-mobile-game-advertising-in-2022/</guid>
      <description><![CDATA[Southeast Asia has always been a hub for mobile gaming. This hasn&rsquo;t changed, even with the pandemic. The top three countries by gaming app download growth are in Southeast Asia and more and more brands are beginning to realize that they need to get their game on. Find out the level they have reached. Read on for more insights and download the report, &lsquo;Mobile Game Advertising in 2022&rsquo;. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Game over? Not&#8230;]]></description>
      <dc:subject><![CDATA[Consumer Research, Media Consumption &amp; Trends, Understanding Consumers, English (EN): inmobi.com, Asia Pacific,]]></dc:subject>
      <dc:date>2022-11-16T05:37:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[Top 5 Insights to Help Retailers Prepare for the Upcoming Shopping Season    ]]></title>
      <link>https://www.inmobi.com/blog/2022/09/14/top-5-insights-to-help-retailers-prepare-for-the-upcoming-shopping-season/</link>
      <guid>https://www.inmobi.com/blog/2022/09/14/top-5-insights-to-help-retailers-prepare-for-the-upcoming-shopping-season/</guid>
      <description><![CDATA[Here&rsquo;s the good news: the holiday shopping season is already in full swing, with consumers back in-store and expected to go all out. But how can retailers make the most of this post-pandemic shopping season while accounting for inflation, recession fears, and ongoing supply-chain issues?&nbsp;&nbsp; Well, you&rsquo;re in luck. Here are the Top 5 Insights to Help Retailers Prepare for the Holiday Shopping Season:&nbsp;&nbsp; Looking for more insights? Download our Holiday Shopping Playbook today.&nbsp;&nbsp;&#8230;]]></description>
      <dc:subject><![CDATA[Consumer Research, English (EN): inmobi.com, North America,]]></dc:subject>
      <dc:date>2022-09-14T15:20:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[Here's why you should care about supply path optimisation!]]></title>
      <link>https://www.inmobi.com/blog/2022/08/19/heres-why-you-should-care-about-supply-path-optimisation/</link>
      <guid>https://www.inmobi.com/blog/2022/08/19/heres-why-you-should-care-about-supply-path-optimisation/</guid>
      <description><![CDATA["This article first appeared in B&amp;T" Media buys and programmatic advertising are a constant force within the digital-led modern world, and InMobi are pushing businesses to understand the relevance of Supply Path Optimisation (SPO) and how it can save your company both money and time. So if it&rsquo;s so important, what is Supply Path Optimisation? Thanks to its rapid evolution and growth, programmatic advertising can often become muddied down with multiple paths and intermediaries standing between&#8230;]]></description>
      <dc:subject><![CDATA[Advertising, Consumer Research, Media Consumption &amp; Trends, Understanding Consumers, English (EN): inmobi.com, Asia Pacific,]]></dc:subject>
      <dc:date>2022-08-19T14:52:00+00:00</dc:date>
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