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    <title><![CDATA[InMobi Insights]]></title>
    <link>http://inmobi.com/insights/</link>
    <description>InMobi helps app developers and brand advertisers acquire users at scale.</description>
    <dc:language>en_us</dc:language>
    <dc:rights>Copyright 2021</dc:rights>
    <dc:date>2021-03-02T09:55:00+00:00</dc:date>
   
    <item>
      <title><![CDATA[The Era of Mobile Marketing Maturity for Brands]]></title>
      <link>https://www.inmobi.com/blog/2021/02/18/the-era-of-mobile-marketing-maturity-for-brands/</link>
      <guid>https://www.inmobi.com/blog/2021/02/18/the-era-of-mobile-marketing-maturity-for-brands/</guid>
      <description><![CDATA[COVID-19 has caused a dramatic shift in consumer behavior, with users moving from offline channels to discover, interact, and purchase online. As a result, brands are reprioritizing their strategies to meet the shifting preferences of consumers. However, the struggle to achieve digital marketing maturity to meet the ever-changing needs of the consumer is real and imperative for marketers. Digital Marketing Maturity: An Introduction The Boston Consulting Group (BCG) states that Digital Marketing Maturity&#8230;]]></description>
      <dc:subject><![CDATA[Acquiring New Users, Consumer Research, Understanding Consumers, English (EN): inmobi.com, Asia Pacific,]]></dc:subject>
      <dc:date>2021-02-19T02:24:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[2021 India Mobile Marketing Handbook: Marketing in the Era of Mobile]]></title>
      <link>https://www.inmobi.com/blog/2021/01/27/2021-india-mobile-marketing-handbook-marketing-in-the-era-of-mobile/</link>
      <guid>https://www.inmobi.com/blog/2021/01/27/2021-india-mobile-marketing-handbook-marketing-in-the-era-of-mobile/</guid>
      <description><![CDATA[Undeniably 2020 has been a cataclysmic year for individuals, organizations, and humanity as a whole across the globe. As marketers pivoted through the challenges of the pandemic, one truth has emerged, the critical role mobile plays in seamlessly connecting consumers and marketers during unprecedented times. InMobi launches the 2021 Mobile Handbook to examine the year that was and discussing the year ahead. The handbook &ndash; Marketing in the Era of Mobile brings forth how brands are focused on&#8230;]]></description>
      <dc:subject><![CDATA[Consumer Research, Media Consumption &amp; Trends, Understanding Consumers, English (EN): inmobi.com, Asia Pacific,]]></dc:subject>
      <dc:date>2021-01-28T00:47:00+00:00</dc:date>
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    <item>
      <title><![CDATA[Mobile's Role in Cold and Flu Season Shopping ]]></title>
      <link>https://www.inmobi.com/blog/2020/10/27/mobiles-cold-and-flu-season-shopping/</link>
      <guid>https://www.inmobi.com/blog/2020/10/27/mobiles-cold-and-flu-season-shopping/</guid>
      <description><![CDATA[In the United States, the fall and winter months are peak times for the common cold and the flu. This year, however, the cold and flu season will look very different for two main reasons:&nbsp; The COVID-19 pandemic adds a distinct wrinkle to the 2020-2021 cold and flu season. As the U.S. Centers for Disease Control and Prevention&nbsp;has noted, &ldquo;Because of the COVID-19 pandemic, reducing the spread of respiratory illnesses, like flu, this&nbsp;fall&nbsp;and winter is more important than ever.&rdquo;&nbsp;&#8230;]]></description>
      <dc:subject><![CDATA[Consumer Research, Understanding Consumers, English (EN): inmobi.com,]]></dc:subject>
      <dc:date>2020-10-27T07:17:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[Why Retailers With a Clear App Strategy Will Win in This Market]]></title>
      <link>https://www.inmobi.com/blog/2020/10/21/why-retailers-with-a-clear-app-strategy-will-win-in-this-market/</link>
      <guid>https://www.inmobi.com/blog/2020/10/21/why-retailers-with-a-clear-app-strategy-will-win-in-this-market/</guid>
      <description><![CDATA[Retail brands have an especially tough road in front of them &ndash; and that&rsquo;s even before&nbsp;considering&nbsp;the damage wrought by COVID-19. E-commerce,&nbsp;fast-shifting consumer&nbsp;habits, mobile showrooming, rising costs and more have all dramatically upended the retail landscape.&nbsp; So&nbsp;what can retailers do to more effectively ensure their survival despite these short-term and long-term trends? Increasingly, the answer lies in mobile apps.&nbsp;&nbsp; The Many Benefits of&#8230;]]></description>
      <dc:subject><![CDATA[Consumer Research, Media Consumption &amp; Trends, Understanding Consumers, English (EN): inmobi.com,]]></dc:subject>
      <dc:date>2020-10-21T20:14:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[Top Retail Mobile App Statistics You Need to Know in 2020 ]]></title>
      <link>https://www.inmobi.com/blog/2020/10/15/retail-mobile-app-statistics-2020/</link>
      <guid>https://www.inmobi.com/blog/2020/10/15/retail-mobile-app-statistics-2020/</guid>
      <description><![CDATA[With the critical holiday shopping season approaching in the United States, here are the&nbsp;key&nbsp;retail mobile app statistics you really need to know. By answering these questions, we take a deep dive into the habits and actions of these&nbsp;smartphone users.&nbsp; 1) Who Are These&nbsp;Mobile App Users?&nbsp; For a deep dive into who was using the top retail Android and&nbsp;iOS apps, we turned to the data. Specifically, we used&nbsp;InMobi&rsquo;s&nbsp;first-party mobile data to look at&#8230;]]></description>
      <dc:subject><![CDATA[Consumer Research, Media Consumption &amp; Trends, Understanding Consumers, English (EN): inmobi.com,]]></dc:subject>
      <dc:date>2020-10-15T08:45:00+00:00</dc:date>
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    <item>
      <title><![CDATA[Why Retail Advertising Should Be Mobile First in 2020]]></title>
      <link>https://www.inmobi.com/blog/2020/10/13/why-retail-advertising-should-be-mobile-first-in-2020/</link>
      <guid>https://www.inmobi.com/blog/2020/10/13/why-retail-advertising-should-be-mobile-first-in-2020/</guid>
      <description><![CDATA[In both the&nbsp;short term&nbsp;and the long term, retail advertising should be centered around mobile devices and mobile apps.&nbsp;Increasingly, it&rsquo;s the best&nbsp;marketing strategy&nbsp;for boosting&nbsp;retail sales.&nbsp; To get&nbsp;a better sense of what&nbsp;potential buyers are looking for from&nbsp;retail stores,&nbsp;InMobi&nbsp;recently commissioned a survey using&nbsp;InMobi&nbsp;Pulse,&nbsp;InMobi&rsquo;s&nbsp;mobile market research solution. The poll reached&nbsp;a&nbsp;diverse&nbsp;panel&nbsp;over&nbsp;1,600&#8230;]]></description>
      <dc:subject><![CDATA[Acquiring New Users, Advertising, Consumer Research, Media Consumption &amp; Trends, Understanding Consumers, English (EN): inmobi.com,]]></dc:subject>
      <dc:date>2020-10-13T08:31:00+00:00</dc:date>
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    <item>
      <title><![CDATA[A Fresh Look At The Top Video Streaming Apps ]]></title>
      <link>https://www.inmobi.com/blog/2020/10/06/the-top-video-streaming-apps/</link>
      <guid>https://www.inmobi.com/blog/2020/10/06/the-top-video-streaming-apps/</guid>
      <description><![CDATA[A lot has happened between now and the last time we here at&nbsp;InMobi&nbsp;talked about the top&nbsp;video streaming apps&nbsp;back in mid July. Here&rsquo;s just a brief snapshot of some of the top stories since that time:&nbsp; NBCUniversal officially launched Peacock, its own video streaming app.&nbsp;And in September, Peacock was&nbsp;finally available on Connected Television platform Roku.&nbsp; Disney released the movie Mulan in the U.S. exclusively through Disney+&nbsp;for an additional&#8230;]]></description>
      <dc:subject><![CDATA[Consumer Research, Media Consumption &amp; Trends, English (EN): inmobi.com,]]></dc:subject>
      <dc:date>2020-10-06T07:04:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[Who Uses The Apps from the Largest Consumer Electronics Retailers in the U.S.? ]]></title>
      <link>https://www.inmobi.com/blog/2020/10/01/apps-from-the-largest-consumer-electronics-retailers/</link>
      <guid>https://www.inmobi.com/blog/2020/10/01/apps-from-the-largest-consumer-electronics-retailers/</guid>
      <description><![CDATA[If this holiday season is anything like last year, then the&nbsp;largest consumer electronics retailers&nbsp;in the U.S. are bound to be busy.&nbsp;Wireless headphones, e-readers, fitness trackers and smart speakers were among&nbsp;the most popular holiday gifts of 2019, and&nbsp;it&rsquo;s reasonable to expect similar items to be on the top&nbsp;of&nbsp;wish lists in 2020.&nbsp; And, this holiday shopping season is expected to still be significant despite the current state of the world. According&#8230;]]></description>
      <dc:subject><![CDATA[Consumer Research, Media Consumption &amp; Trends, English (EN): inmobi.com,]]></dc:subject>
      <dc:date>2020-10-01T08:52:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[How Brands Can Reach, Engage and Acquire Consumers During the Indian Festive Season 2020]]></title>
      <link>https://www.inmobi.com/blog/2020/09/25/how-brands-can-reach-engage-and-acquire-consumers-during-the-indian-festive-season-2020/</link>
      <guid>https://www.inmobi.com/blog/2020/09/25/how-brands-can-reach-engage-and-acquire-consumers-during-the-indian-festive-season-2020/</guid>
      <description><![CDATA[The festive season in India is characterized by larger than life emotions, celebrations, get-togethers, and a lot of rituals. Right from the beginning of September till the end of the year, the festive celebrations continue, and there&rsquo;s one thing that remains constant in all these four months &ndash; Shopping. Every year, the festive season in India experiences a massive spike in sales comprising of new product launches, exclusive offers and discounts. Marketers aim to achieve two brand objectives,&#8230;]]></description>
      <dc:subject><![CDATA[Consumer Research, Success Stories, Understanding Consumers, English (EN): inmobi.com,]]></dc:subject>
      <dc:date>2020-09-24T01:38:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[How To Get The Best Results From Online Advertising Political Campaigns]]></title>
      <link>https://www.inmobi.com/blog/2020/09/23/how-to-get-the-best-results-from-online-advertising-political-campaigns/</link>
      <guid>https://www.inmobi.com/blog/2020/09/23/how-to-get-the-best-results-from-online-advertising-political-campaigns/</guid>
      <description><![CDATA[As&nbsp;political advertising&nbsp;becomes more digital&nbsp;than ever before this&nbsp;election cycle, how can&nbsp;these&nbsp;political advertisers get the best results from their&nbsp;online advertising political campaigns? To find out, we turned to the voters.&nbsp; Using&nbsp;InMobi&nbsp;Pulse,&nbsp;InMobi&rsquo;s&nbsp;mobile market research solution, we polled 4,200 Americans in August and September. Questions ranged from how they would vote&nbsp;and how they learn about candidates and the&#8230;]]></description>
      <dc:subject><![CDATA[Consumer Research, Understanding Consumers, English (EN): inmobi.com,]]></dc:subject>
      <dc:date>2020-09-23T17:15:00+00:00</dc:date>
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