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    <title><![CDATA[InMobi Whitepapers]]></title>
    <link>http://inmobi.com/insights/whitepapers/</link>
    <description>InMobi helps app developers and brand advertisers acquire users at scale.</description>
    <dc:language>en_us</dc:language>
    <dc:rights>Copyright 2021</dc:rights>
    <dc:date>2021-03-02T09:55:00+00:00</dc:date>
   
    <item>
      <title><![CDATA[Why The Right Mobile Video Advertising Metrics Make All The Difference]]></title>
      <link>https://www.inmobi.com/insights/download/whitepapers/why-the-right-mobile-video-advertising-metrics-make-all-the-difference/</link>
      <guid>https://www.inmobi.com/insights/download/whitepapers/why-the-right-mobile-video-advertising-metrics-make-all-the-difference/</guid>
      <description><![CDATA[Why The Right Mobile Video Advertising Metrics Make All The Difference]]></description>
      <dc:subject><![CDATA[English (EN): inmobi.com, North America, Global, Engaging with Customers, Whitepaper,]]></dc:subject>
      <dc:date>2020-09-22T22:49:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[Understanding the Festive Shopper Journey in the New Normal]]></title>
      <link>https://www.inmobi.com/insights/download/whitepapers/understanding-the-festive-shopper-journey-in-the-new-normal/</link>
      <guid>https://www.inmobi.com/insights/download/whitepapers/understanding-the-festive-shopper-journey-in-the-new-normal/</guid>
      <description><![CDATA[Understanding the Festive Shopper Journey in the New Normal]]></description>
      <dc:subject><![CDATA[English (EN): inmobi.com, Asia Pacific, Understanding Consumers, Acquiring New Users, Report, Whitepaper,]]></dc:subject>
      <dc:date>2020-09-04T09:29:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[Capturing Mobile Moments of Truth]]></title>
      <link>https://www.inmobi.com/insights/download/whitepapers/capturing-mobile-moments-of-truth/</link>
      <guid>https://www.inmobi.com/insights/download/whitepapers/capturing-mobile-moments-of-truth/</guid>
      <description><![CDATA[Discover Mobile Moments of Truth]]></description>
      <dc:subject><![CDATA[English (EN): inmobi.com, Asia Pacific, Understanding Consumers, Identifying Target Audience, Engaging with Customers, Acquiring New Users, Whitepaper,]]></dc:subject>
      <dc:date>2020-08-11T05:21:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[Gen Z Consumer Habits: What You Should Know]]></title>
      <link>https://www.inmobi.com/insights/download/whitepapers/gen-z-consumer-habits-what-you-should-know/</link>
      <guid>https://www.inmobi.com/insights/download/whitepapers/gen-z-consumer-habits-what-you-should-know/</guid>
      <description><![CDATA[Gen Z Consumer Habits: What You Should Know]]></description>
      <dc:subject><![CDATA[English (EN): inmobi.com, North America, Understanding Consumers, Whitepaper,]]></dc:subject>
      <dc:date>2020-03-04T22:54:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[Delivering Brand Safety and Trust in Mobile In-App Advertising]]></title>
      <link>https://www.inmobi.com/insights/download/whitepapers/delivering-brand-safety-and-trust-in-mobile-in-app-advertising/</link>
      <guid>https://www.inmobi.com/insights/download/whitepapers/delivering-brand-safety-and-trust-in-mobile-in-app-advertising/</guid>
      <description><![CDATA[Delivering Brand Safety and Trust in Mobile In-App Advertising]]></description>
      <dc:subject><![CDATA[English (EN): inmobi.com, Global, Engaging with Customers, Trust and Brand Safety, Whitepaper,]]></dc:subject>
      <dc:date>2020-01-06T11:01:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[How to Set Up a Multi-Touch Attribution Model]]></title>
      <link>https://www.inmobi.com/insights/download/whitepapers/how-to-set-up-a-multi-touch-attribution-model/</link>
      <guid>https://www.inmobi.com/insights/download/whitepapers/how-to-set-up-a-multi-touch-attribution-model/</guid>
      <description><![CDATA[How to Set Up a Multi-Touch Attribution Model]]></description>
      <dc:subject><![CDATA[English (EN): inmobi.com, North America, Global, Acquiring New Users, Whitepaper,]]></dc:subject>
      <dc:date>2019-09-24T22:44:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[Understanding The Festive Shopper Journey]]></title>
      <link>https://www.inmobi.com/insights/download/whitepapers/understanding-the-festive-shopper-journey/</link>
      <guid>https://www.inmobi.com/insights/download/whitepapers/understanding-the-festive-shopper-journey/</guid>
      <description><![CDATA[With a holiday to celebrate every month of the year, India is undoubtedly the land of festivities. Yet, starting in September, the country witnesses a distinct excitement in the air around the biggest Indian festivals of Dussehra, Diwali and Christmas.89% of consumers plan to spend more than or the same as last year in the upcoming festive season. However, 43% of consumers are undecided about their shopping or are heading unplanned into what is conventionally a highly-planned affair. The always-on&#8230;]]></description>
      <dc:subject><![CDATA[English (EN): inmobi.com, Asia Pacific, Understanding Consumers, Engaging with Customers, Report,]]></dc:subject>
      <dc:date>2019-09-19T10:00:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[InMobi发布《APP安装反作弊解决方案评估指南》 打响“AI反作弊之战”]]></title>
      <link>https://www.inmobi.com/insights/download/whitepapers/inmobi-releases-app-installation-anti-cheat-solution-evaluation-guide/</link>
      <guid>https://www.inmobi.com/insights/download/whitepapers/inmobi-releases-app-installation-anti-cheat-solution-evaluation-guide/</guid>
      <description><![CDATA[近日，致力于领导全球移动广告反作弊之战的先驱者，AI驱动的全球化移动广告和企业营销平台InMobi发布了2019年度最新的《APP安装反作弊解决方案评估指南》，系统性地分析了全球移动广告作弊领域的最新技术趋势，打击广告作弊的理想框架以及对于广告反作弊工具可靠性的系统化评估指南，将帮助广告主对市场上的APP安装反作弊解决方案进行有效的评估，助力营销者打赢这一场“人工智能反作弊”之战。获取完整版报告，请填写右侧表格并点击“下载”。注：1.&#8230;]]></description>
      <dc:subject><![CDATA[Chinese Simplified (ZH-CN): china.inmobi.com,]]></dc:subject>
      <dc:date>2019-06-26T20:22:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[InMobi发布《中国程序化移动广告趋势报告2019》]]></title>
      <link>https://www.inmobi.com/insights/download/whitepapers/inmobi-releases-china-programmatic-mobile-advertising-trend-report-2019/</link>
      <guid>https://www.inmobi.com/insights/download/whitepapers/inmobi-releases-china-programmatic-mobile-advertising-trend-report-2019/</guid>
      <description><![CDATA[近日，AI驱动的全球化移动广告和企业营销平台InMobi发布了《中国程序化移动广告趋势报告2019》，详解中国程序化移动广告市场在2019年的众多趋势，包括程序化移动视频广告的爆发、快消品行业将继续引领程序化移动广告投放、安全性和可见性将成关键话题等。InMobi通过调研发现，2019年中国成年用户每天花费在移动端的时间将达到3小时左右，是桌面端的3倍。在移动广告，特别是程序化移动广告领域，中国市场虽然与北美等发达市场相比仍然存在一定差距，但其发展速度已经处于全球领先的位置。其中，移动视频这种广告形式在中国的程序化增长速度已超过了500%，其进程令人充满期待。获取完整版报告，请填写右侧表格并点击“下载”。注：1.&#8230;]]></description>
      <dc:subject><![CDATA[Chinese Simplified (ZH-CN): china.inmobi.com,]]></dc:subject>
      <dc:date>2019-06-21T16:40:00+00:00</dc:date>
    </item>
  
    <item>
      <title><![CDATA[The State of Mobile Programmatic Buying : India 2019]]></title>
      <link>https://www.inmobi.com/insights/download/whitepapers/the-state-of-mobile-programmatic-buying-india-2019/</link>
      <guid>https://www.inmobi.com/insights/download/whitepapers/the-state-of-mobile-programmatic-buying-india-2019/</guid>
      <description><![CDATA[Programmatic has been hailed by advertisers across the globe for its potential to streamline the ad buying process, while offering target audiences at scale. India has witnessed a three-fold increase in share of digital display ad spend since 2015, accounting for 19% in 2018. This is slated to increase by 57% in 2019 to an estimated $191 million in spends and accounting for 25% of digital display ad spending.This research – based on a survey of more than 100 digital marketers with the responsibility&#8230;]]></description>
      <dc:subject><![CDATA[English (EN): inmobi.com, Asia Pacific, Acquiring New Users, Trust and Brand Safety, Whitepaper,]]></dc:subject>
      <dc:date>2019-05-30T19:01:00+00:00</dc:date>
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