23

July

Deep Dive on In-Feed Native Ads

Rome wasn’t built in a day. It took Romans years of vision and hard work to create a cultural heritage that delights people to this day. Native Advertising is like Rome. At the beginning, some marketers had the vision to create unobtrusiv...

Posted on July 23, 2015
By Tanvi Kapoor and Kayla Wilson

16

July

Meet My New Friend, Miip

It’s been a tiring last few days, but I have finally had a chance to read all the reactions pouring in from all circles about our exciting Miip launch this week. Before anything else, thanks to everyone who joined us at our event in San...

Posted on July 16, 2015
By Naveen Tewari

16

July

​Oh! For Those 'Eureka' Moments of Discovery....

Human behavior is shaped by how we access and discover information. With every evolutionary change, the paradigm of search changes: From manual search, to bibliographic cataloging, to page-rank based search in the digital world, and now to ...

Posted on July 16, 2015
By Piyush Shah, Chief Product Officer

16

July

The Rise and Rise of Incremental Games

Two years after they serendipitously burst on-screen in August 2013 and created a new gaming genre, we revisit what ‘incremental’ games are, look at some features of today’s incremental games, and see how the genre monetizes. The Ma...

Posted on July 16, 2015
By Sonia Abraham

14

July

Reimagining Advertising for a Mobile-First World

There are moments in one’s life when a seemingly innocuous statement leads to something that shakes the very basis of one's worldview. "Is there a way to turn off these irritating ads on my phone? I don't know if anyone ever clicks on the...

Posted on July 14, 2015
By Naveen Tewari

13

July

Shopping - In a "Destination-Less" World

'Shopping'. This one word drives intense emotions in India. For many it is a way to earn their daily means employing around 40 million Indians (3.3% of Indian population) contributing nearly 15% of our GDP. For several Indians, shopping ...

Posted on July 13, 2015
By Ankit Rawal, General Manager, India, InMobi

09

July

6 Essentials for Programmatic Buying

With more brands shifting budgets to programmatic buying, Brands and DSPs need a deep understanding of what will result in the best outcome, for each bid placed. Below is a ready reckoner, with tips for best results: 1) Start broad before c...

Posted on July 09, 2015
By Niveditha Viswanathan, Product Marketing Manager, InMobi Exchange

09

July

InMobi Exchange Supply - An Overview

With the advancement of rich mobile experiences provided by video and native, InMobi Exchange (IX) offers quality mobile supply for programmatic buyers. With a strong presence across OS and regions, IX offers programmatic buyers the oppor...

Posted on July 09, 2015
By Niveditha Viswanathan, Product Marketing Manager, InMobi Exchange

09

July

Take Advantage of Quality Audience Segments on IX this Quart...

InMobi Exchange brings to buyers a suite of well defined audience segments, designed and curated to meet key advertising themes this quarter. These audience segments are specifically designed for each calendar event; and offer brands th...

Posted on July 09, 2015
By Niveditha Viswanathan, Product Marketing Manager, InMobi Exchange

06

July

The Making Of An Evergreen Title - Subway Surfers

If you love playing games on your smartphones like I do, it is also likely that you periodically check out the top apps/games on the store, in search of your next addiction. The past few years have seen many garage (read indie) games ach...

Posted on July 06, 2015
By Srikanth V

01

July

InMobi's Yogi Helps Gamers Level Up

Here's an update from us that you won't see every day! Umbrella Games is a collaboration between Belgian developer Sven Magnus' publishing house Mudloop and US based Mikael Tyrsen. Their games are very minimalist with a strong sense of f...

Posted on July 01, 2015
By Sohan Maheshwar

01

July

India - A Mobile-First Country

More Indians are getting on the Internet bandwagon over the next 15 years than any other country, including China. As per a recent Goldman Sachs report, it is forecasted the Indian e-commerce market is poised for a 15X growth, contributin...

Posted on July 01, 2015
By Ankit Rawal, General Manager, India, InMobi

25

June

A Love Hate Relationship with Adtech

It’s not personal, or maybe it is. I’ve spent more than a decade in digital media. I’ve met amazing colleagues, made dear friends, and am proud of what the industry has built. It’s more because of what’s been happening. Co...

Posted on June 25, 2015
By Bob Bahramipour, Senior Vice President, Global Business Development, InMobi

22

June

YaWiO

A wise man once said the purpose of life is NOT to become MORE than you are but to become WHO YOU ARE meant to be. And if we were to put that in the corporate context briefly, it would mean we provide an environment where the best that is h...

Posted on June 22, 2015
By Anson Ben

08

June

How iJuror Became A Top App For Lawyers On The App Store

Scott Falbo has created over 100 iOS apps over the past seven years. Scott released iJuror in 2010 to help lawyers with jury selection. I interviewed Scott to understand how he thinks about monetization and user acquisition for iJuror....

Posted on June 08, 2015
By Murtza Manzur

05

June

InMobi Exchange brings rich, engaging and advanced advertisi...

InMobi, the world’s most powerful mobile advertising platform, is advancing the world of mobile programmatic buying, by enabling video and native formats on the InMobi Exchange. This brings the world of rich, engaging and customer-centric...

Posted on June 05, 2015
By Niveditha Viswanathan, Product Marketing Manager, InMobi Exchange

05

June

Programmatic Buying Channels Demystified - part 2

The wave of programmatic buying on mobile is a bit like the giant Sequoia forest. It is fast growing, dense and always adding new branches. Everyone spending on mobile advertising today has a programmatic agenda. And yet, it is the story of...

Posted on June 05, 2015
By Niveditha Viswanathan, Product Marketing Manager, InMobi Exchange

05

June

Reach Calculator - Know your supply on InMobi Exchange

Supply diversity, global scale, audience targeting and engaging formats. Plus the advantage of programmatic media buying. InMobi Exchange brings it all together. We bring to you a current snapshot of our Video and Native supply specifica...

Posted on June 05, 2015
By Niveditha Viswanathan, Product Marketing Manager, InMobi Exchange

05

June

What Every App Developer Needs To Know About Landing Pages

With over 1.4 million apps in the App Store, every common search returns hundreds of apps. For example, searching "todo list" shows 1,952 results. But this does not mean the gold rush is over for indie app developers. It does mean indie ap...

Posted on June 05, 2015
By Murtza Manzur

03

June

We Love Developers Too!

We're meeting indie developers from around the world. Come talk to us about how we can help you address your problems. We recently hosted a bunch of events- from our I/O viewing party in San Francisco to our Arctic Evening roadshows in the ...

Posted on June 03, 2015
By Sohan Maheshwar

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