29

October

Android Growing Faster Than Apple, Accounts For Over 61% of ...

Today we released our Q3 2014 Network Research, which reported on the latest mobile device and OS share trends on the InMobi network. Here are some of the global highlights: Overall, in Q3 2014, the volume of impressions on the InMobi...

Posted on October 29, 2014
By Shamala DN

29

October

Wearables Could Be The Next Frontier For Brands Looking To R...

About four desks away from me sits a quiet but friendly product manager working on ad prototypes for wearables. His quest is simple – draw out the best use case possible for advertising on wearables. It is still a bit like divining for wa...

Posted on October 29, 2014
By Kaavya Kasturirangan

27

October

InMobian for Life – Our first alumni networking event

Earlier this month, we invited all our San Francisco based alumni to join us for a fun evening of nostalgia and networking. The event was a celebration of our history together. The party was also in recognition of the contribution of ever...

Posted on October 27, 2014
By Kaavya Kasturirangan

27

October

Google Install_Referrer: A Mixed Blessing?

To many, the world of mobile ad attribution might look complex and patchy, where two of the most popular mobile tracking parameters: Device Identifiers and Device Fingerprinting, are fighting a constant battle between maximum inventory cove...

Posted on October 27, 2014
By Aksha Kini

26

October

#GamesPeoplePlay Season Finale

GamesPeoplePlay is a mobile-game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continue...

Posted on October 26, 2014
By Sohan Maheshwar

22

October

To License Or Not To License – An Indie Game Developer’s...

As the mobile gaming ecosystem gets more crowded, game developers are seeking newer ways of grabbing consumer attention and eyeballs. Besides creating differentiation and credibility in the app market place, gaining new users is another cha...

Posted on October 22, 2014
By Kaavya Kasturirangan

22

October

The Dev Masterclass Series: The “How the Hell Do I Choose ...

One of the most important tools of your app marketing campaign (with or without paid acquisition) is Keyword Optimization (KWO). With it, you'll improve your keyword pool, i.e., the collection of words on your app's metadata that are scanne...

Posted on October 22, 2014
By Evaldo Rossi, Guest Author

17

October

​Brands, unwrap your holiday season gift!

It is that time of the year that Brands and shopaholics look forward to. This holiday season, more than any other, Brands can look forward to a powerful gift; for shopping is all set to be mobile-fueled. eMarketer estimates that US mob...

Posted on October 17, 2014
By Shamala DN

16

October

Targeting 2.0 : The Mobile-First Approach

Targeting in the good old days used to be somewhat of an art. To know and understand exactly how to position your product to a specific slice of customers used to be a derivative of decades of experience. With every passing digital generati...

Posted on October 16, 2014
By Piyush Shah, Vice President – Products

16

October

We Surveyed Digital Advertising Buyers About Their Mobile Na...

InMobi and Rubicon Project conducted a Survey on Mobile Native Advertising and how brand and agencies are thinking about mobile native advertising. The results are in, and here are some of the key insights we found: Most (44%) brands and a...

Posted on October 16, 2014
By Chetan Raghav

15

October

The InMobi Chameleon Award For Excellence In Native Advertis...

A couple of weeks ago we introduced the InMobi Chameleon Award for Excellence in Native Advertising, at the MMA Smarties 2014. Well the jury is out, and the award goes to...(drumroll please)... Google Maps and Essence for the "Google Maps...

Posted on October 15, 2014
By Chetan Raghav

08

October

InMobian For Life - Launch of InMobi Alumni Network

It's time to renew old friendships, establish new ones and expand our network.We are excited to announce the launch of the InMobi Alumni Network on LinkedIn. The InMobi Alumni Network (IAN) is a community of current and past InMobians, acro...

Posted on October 08, 2014
By Kevin Freitas

01

October

Introducing the InMobi Chameleon Award for Excellence in Nat...

This week as advertisers, agencies, and increasingly, technology providers, make New York City their home, InMobi is pleased to begin a new tradition. The InMobi Chameleon Award for excellence in native mobile advertising will be awarded f...

Posted on October 01, 2014
By Naveen Tewari

30

September

7 Tips to Map Out Your Next Geo-Fencing Strategy

Last month, I indulged in a Parisian gastro-tour. Before traveling, I carefully selected only the most elite restaurants for each of my reservations. Amass. Check. Le Atelier de Joel Robuchon. Check. The list went on. With a plethora ...

Posted on September 30, 2014
By Emily Basileo

30

September

The Global App-ortunity: In-App Mobile Ads Outperform Mobile...

The numbers are in! InMobi’s State of App Monetization Series provides network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within th...

Posted on September 30, 2014
By Emily Basileo

26

September

#GamesPeoplePlay - S01E06

GamesPeoplePlay is a mobile-game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continue...

Posted on September 26, 2014
By Sohan Maheshwar

25

September

We Asked Twitter About 'Maximizing Monetization Without Goin...

We invited our Twitter followers to #askPaulThind about game monetization. Paul Thind recently gave a talk on how to 'Maximize monetization without going too far' at GamesBeat University 2014 where he addressed some of the questions tha...

Posted on September 25, 2014
By Sohan Maheshwar

22

September

Give it up for Anne!

Drum roll please..InMobi's Anne Frisbie makes it to the Business Insider list of 32 most powerful women in the world of mobile advertising. We at InMobi are especially stoked since this is the fourth consecutive year Anne makes it to the li...

Posted on September 22, 2014
By Kaavya Kasturirangan

19

September

App downloads on iOS are 85% more expensive compared to Andr...

App developers today face a challenging mobile app economy. With over 2 million apps available between Google and Apple’s app store, and over 110 billion app downloads, competition for has never been more fierce.We took a close look at ap...

Posted on September 19, 2014
By Pooja Kalloor

19

September

How Mojang and Twitch Are Changing the Gaming Industry

The gaming industry is seeing a lot of change. The acquisition of Twitch by Amazon, and Mojang by Microsoft come at time when large game studios (and their investors) are worried about the slowing growth of their superstar titles and the ...

Posted on September 19, 2014
By Sujoy Golan

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