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InMobi Integrates Nielsen Digital Ad Ratings to Provide Advertisers with Rigorous Audience Verification

December 07, 2016

San Francisco, CA – December 6, 2016 – InMobi, a global mobile advertising and discovery platform, today announced its global integration of Nielsen Digital Ad Ratings (DAR), the industry standard for digital ad measurement. This relationship allows advertisers to measure the demographic composition of the audiences reached via InMobi, through an industry-standard independent source.This integration enhances InMobi’s efforts to create a secure and trusted environment for media buys - both ...

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InMobi Launches Industry’s First Remarketing Platform That Is Designed and Optimized for Mobile

November 03, 2016

Platform delivers over 3 million monthly, in-app conversions for top apps in retail, entertainment, travel and gaming categories San Francisco, CA - November 3, 2016 - InMobi, a global mobile advertising and discovery platform, announced today the launch of its mobile-first, in-app remarketing platform in the U.S. The platform enables performance marketers and app developers to retarget existing users across InMobi’s global platform comprising of 1.5+ billion unique mobile devices. Leve...

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