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InMobi says ‘Game On!’ with New Monetization Solution

July 22, 2014

Draws On User Emotions and Game Play ExperienceCreates USD 25 million Fund for Indie DevelopersSan Francisco, July 22, 2014:InMobi, the world’s largest independent mobile advertising network, announced its new Monetization Solution for Games, including industry-first Playable Ads format offered at global scale. To back this solution, InMobi has also created a 25 million dollar fund for indie game developers. This solution allows developers to optimize their monetization strategies based on the...

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InMobi Launches The World’s Largest Mobile Native Advertising Exchange Powered by Rubicon Project

May 29, 2014

InMobi Exchange Also Brings the Largest Mobile-First Programmatic Marketplace to Buyers and Sellers GloballySINGAPORE, LOS ANGELES and LONDON, May 29, 2014 – InMobi, the world’s largest independent mobile advertising network, and Rubicon Project (NYSE: RUBI), a leading technology company automating the buying and selling of advertising, today unveiled InMobi Exchange, a mobile programmatic buying and selling platform and the world’s first exchange to support buying mobile native ads at unp...

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