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InMobi inks global partnership with Factual to increase Mobile Ad Efficacy for Brands

August 27, 2014

Delivers Deep Audience Insights Through Location-Based Activity PatternsSingapore & Los Angeles, August 27, 2014 – InMobi, the world’s largest independent mobile advertising platform, and Factual, the preeminent location data company in mobile marketing, today announced a partnership to create a rich set of audience targeting solutions for brand advertisers. InMobi’s anonymous dataset of global mobile consumer activity will be combined with Factual’s location-based data to build geo-deri...

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InMobi Study Reveals 86 Percent of Australian Mobile Users To Engage in Mobile Commerce Over the Next 12 Months

August 27, 2014

Thirty-four Percent of Australians Believe Mobile Has a Key Impact on Purchasing Decisions Sydney, 27 August 2014– InMobi, the world’s largest independent mobile advertising platform, today announced the findings of its 2014 Mobile Media Consumption Report for Australia, which provides insights into changing trends in mobile media consumption habits. The report revealed that mobile commerce in Australia is on the rise, with 86 percent of respondents planning to participate in the next 12 mon...

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