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Over the past year penetration of connected devices has been increasing around the world. To better understand the impact of the changing device landscape on consumer behavior, Mobext and InMobi conducted a research study, The Role of Connected Devices in the Consumer Sales Journey, in 7 markets around the world. The US results, released this morning, uncover behavioral shifts around consumer shopping and media habits:
This infographic shows device usage throughout the purchase process at home, at work, and on the go. When out of home, smartphones are the preferred device to use throughout the funnel; at home, however, tablets and PC's are preferred:
For more detailed findings, view our our press release. We are continuing our research in this area, and have findings on additional markets coming out soon!