This website uses cookies to ensure you get the best experience on our website. Learn more

Mobile and Sports Ticketing: Hitting a Home Run

Posted on July 24, 2014
By Emily Basileo

From the Winter Olympics to a fantastic World Cup, it’s already been a great year for sports around the world. And as the summer baseball season unfolds in the US, the IAB Mobile Center, InMobi and Decision Fuel (now YouGov) have collaborated to publish a look at how US consumers use their smartphones to plan and purchase tickets to sporting events.

This report completes a trilogy of studies examining mobile and ticketing. Previously we looked at mobile and movies and mobile and live theater and music performances. Like those event categories, sports benefits greatly from the ease and convenience of the mobile internet.

Among the key findings from the sports research:

  • 85% of mobile sports fans turn to mobile after seeing ads for entertainment events on other channels.
  • 49% of mobile sports fans say they find information about entertainment activities via mobile, making that channel more important than PC and print for entertainment information.
  • 78% of mobile sports fans use their mobiles to help plan trips to watch live sporting events.
  • 1 out of 3 mobile sports fans purchases game tickets directly through their phones or tablets. Box office, online and mobile are now all major sources of ticket sales.

Read IAB's full blog post here

Download the report here

To learn more about our research, contact insights@inmobi.com

Related:

From the Bedroom to the Box Office: The Role of Mobile in the Moviegoing Experience

Raising the Curtain on Mobile

Fill the form, and one of our mobile experts in your region will get in touch with you shortly.



Back to Top