‘Programming’ your Mobile Programmatic Strategy

InMobi and MMA recently hosted an Industry roundtable titled “Programmatic on Mobile: Ready, Wait or Rethink” in Singapore where a select group of 40 leaders across different sections of the advertising ecosystem were invited. Throug...

Posted on July 25, 2016
By Jayesh Easwaramony, VP & GM - Asia Pacific, Middle East & Africa



Mobile First Creative Best Practices

The mobile device is an indispensable screen in a consumer’s life. Its ubiquitous presence in almost every waking moment of our day has made us enthralled fans of this small powerhouse of information, entertainment and utility. Users ...

Posted on July 15, 2016
By Tanvi Kapoor, Director - Product Marketing



How Millennials Are Shaking Up Retail Commerce

Millennials are becoming retailers’ largest demographic in both population size and market influence with significant buying power due to their constant access to technology. Over 85% of millennials own a smartphone compared to 71% of the...

Posted on July 13, 2016
By Naveen Tewari



Why Audience Segments Are the New Currency in Mobile Adverti...

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of ...

Posted on July 06, 2016
By Irene Herranz, Head of Global Developer Marketing



Remarketing - How India Buys on Mobile

Reaching more than a billion mobile users across the globe, InMobi has a unique window into user behavior. Delving into how people shop on their mobile phones in India, the insights found are truly revealing. The data helps us understand...

Posted on July 04, 2016
By Team InMobi



Remarketing - The Next Wave in Growth Marketing

Over the years, advertisers have come to rely on InMobi’s performance solutions to unlock new avenues of growth. From gaming developers to large retailers, we work closely with our customers as their trusted partners to acquire quality us...

Posted on June 29, 2016
By Piyush Shah, Chief Product Officer



Getting Started With SDKBOX InMobi Plugin

InMobi as the Monetization Partner At InMobi, we are pleased to extend our monetization support to the COCOS2DX community. Currently, we are helping more than 10,000 developers across the world to monetize effectively. InMobi is the only ...

Posted on June 21, 2016
By Mona Sharma, Product Marketing Manager



Mobile Media Consumption in Vietnam [Infographic]

More insights on Mobile Media Consumption in Vietnam is available in this report

Posted on May 16, 2016
By Team InMobi



New Partnerships Announced for Mobile-First Programmatic Vid...

InMobi Exchange is bringing powerful in-app video to brands at scale. Today, we announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engageme...

Posted on May 12, 2016
By Team InMobi



Subway - Healthy Living Ad Campaign [Case Study]

Posted on May 11, 2016
By Team InMobi



Developer Economics Survey 2016

We’re proud to be supporting the new developer survey run by our friends at VisionMobile. This is the 11th developer survey and it’s entitled Developer Tools Benchmarking - as you can understand, the focus is on developer tools. The su...

Posted on May 09, 2016
By Irene Herranz, Head of Global Developer Marketing



Sunsilk Pop Up Salon : An Award-Winning Ad Campaign

Watch the Mob-Ex 2016 Award-winning Campaign

Posted on May 03, 2016
By Team InMobi



Game Developers: Know What You Bring to the Table Before You...

Game Developers Conference 2016 took place recently in San Francisco, and boy was it a great one! InMobi hosted and moderated a panel with some of the top gaming publishers in the world, including Michael McHale, General Manager of Glu Game...

Posted on April 27, 2016
By Kelly McGrath, Senior Manager BD, North America Gaming



Targeting International Travelers? Fine-tune your campaigns ...

At InMobi, we deliver 200 Billion ad impressions a month. By processing and studying the data signals accompanying each impression over the last six months, we get a peek into the consumers at the other end of the 1.2 trillion impressions...

Posted on April 26, 2016
By Abhishek Khurana



In Conversation with Mobikwik on Native Advertising

We recently hosted an online hangout with India’s leading mobile-first companies, as part of the inDecode series, discussing what’s on everyone’s minds - Native Advertising. As part of the session, I also had an interesting Q&A with J...

Posted on April 25, 2016
By Dev Ramnane, Head of BD - India, SE Asia and Middle East



AskMeAnything with 1Button Studios

InMobi recently hosted an Ask Me Anything (AMA) session with 1Button co-founder Thomas Castel. 1Button is the creator of many popular iOS games including the iconic Mr. Jump. Most recently, 1Button's Mr. Jump and Super Sharp were named th...

Posted on April 14, 2016
By Sujoy Golan



Lessons from Innovative Chinese Mobile Apps

Originally published on Internet Retailer. The combination of social media and mobile devices has become a way of life in China. A lesser-known ancient Chinese proverb translates as “Dig the well before you’re thirsty.” In many ways,...

Posted on April 05, 2016
By Ramya Rajan



Matching Retailers' Mobile Goals And Ad Formats

Originally published on Business Insider. "Creativity without strategy is called art. Creativity with strategy is called Advertising", said Professor Jef Richards. No one could possibly agree more than today's retail marketer. The dawn of t...

Posted on April 01, 2016
By Ramya Rajan



International Travelers And the Role of Mobile Micro-Moments

There has been a fundamental change in the way people consume media on their mobile devices. Mobile interaction can be broken up into thousands of fragmented moments i.e. checking the time, reading the news, texting friends, etc. ...

Posted on March 30, 2016
By Abhishek Khurana



Why the Simple Buy Button Is So Hard to Implement

Originally published on Adweek. People see it. People buy it. The crux of the buy button’s mission on any platform—social, web or mobile app—seems like child’s play, but it is easier said than done. The buy button occupied center s...

Posted on March 08, 2016
By Naveen Tewari

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