09

February

InMobi Extends Its Mediation And Cross-Development Platform ...

InMobi’s goal is to ensure that all our publishers succeed. Keeping that in mind, InMobi has partnered with the industry’s best-of-the-best to allow publishers to choose the best integration channel suited for their needs, while ensur...

Posted on February 09, 2016
By Abhishek Khurana

08

February

2016 State of Mobile App Developers

The InMobi Insights team is excited to release the first State of Mobile App Developers 2016. We undertook a survey of mobile developers across the world in an attempt to understand the ever growing ecosystem better. The Mobile app devel...

Posted on February 08, 2016
By Shamala DN

04

February

What The Fuss About Programmatic Is All About

The origin of the first digital ad can be traced back 21 years to the AT&T banner ad which appeared on HotWired.com. Since then the consumer technology ecosystem has grown leaps and bounds and the number of screens where advertisements can ...

Posted on February 04, 2016
By Tanvi Kapoor, Senior Product Marketing Manager

13

January

Mobile India in 2015 : A Year in Review

Currently the third largest smartphone market in the world, 2015 proved to be a significant year of growth for India's mobile economy. InMobi and TUNE teamed up to help you make sense of what India's mobile consumers did in the past year.

Posted on January 13, 2016
By Team InMobi

05

January

Native Advertising for Mobile Marketers: 5 Tips for Success

In September 2015, Apple announced that iOS 9 will feature content blocking, which allows users to block ads and give them more control over their experience with ads. Apple’s decision to allow content blocking on iOS 9 acknowledges a...

Posted on January 05, 2016
By Jonah-Kai Hancock, Director of Marketing at TUNE (Guest Author)

23

December

A day in the life of a female developer

InMobi data architect Amareshwari Sriramadasu shares her experiences I love coding and debugging. There’s a sentence I never thought I’d say. When I was a kid, I never sought out to become a developer, but with my Bachelor’s deg...

Posted on December 23, 2015
By Amareshwari Sriramadasu, Senior Architect, InMobi

15

December

Double Attribution, Double the Trouble

Can you imagine being charged for a pair of jeans you tried on at one retailer even if you actually bought the pants at another? Probably not. But that’s exactly what happens all too often in the app marketing ecosystem because of double ...

Posted on December 15, 2015
By Shani Rosenfelder, Senior Marketing Manager at AppsFlyer (Guest Author)

15

December

‘BLOCKERGEDDON’ – How To Thrive in The New AD Blocking...

Does the rise of ad-blocking tech spell doom for ad monetization in mobile? In a word, no, says Amit Gupta, Co-Founder & President-North America of MEF Member InMobi. By now you’ve heard of iOS9’s launch of content blocking technolog...

Posted on December 15, 2015
By Amit Gupta

02

December

Decoding Monetization Methods of Dating Apps

Swipe right - the new age dating gesture, has permeated the mobile world. Today, users spend almost 90 minutes1 of their day sifting through myriad potential partners, in search of the "perfect fit". This is greater than the average time ...

Posted on December 02, 2015
By Mona Sharma

26

November

User- First, Second and Third!

In today’s era of mobile convergence, the re-emergence of the user as the ultimate decision maker serves to affirm the adage that the customer is king. Whether it’s with regard to mobile ads, apps, devices or operating systems, the age ...

Posted on November 26, 2015
By Aswini Bommakanti, Marketing Manager

05

November

Introducing User Opt-In Video Ads on InMobi Exchange

Attention, brand marketers! It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting i...

Posted on November 05, 2015
By Tanvi Kapoor, Senior Product Marketing Manager

02

November

Let the Festival of Games Begin in South Korea

All You Need to Know About G-STAR 2015 Once again, it’s that time of the year when excitement is in the air as we approach G-STAR, South Korea’s largest gaming trade show. The symbolic event which attracts some 200 thousand game enth...

Posted on November 02, 2015
By Joyce Cho

23

October

The Future of Brand Marketing = In-App Mobile Video

In-App mobile video streaming is exploding as highlighted in the latest App Annie Q2 2015 Index report. According to comScore, over 87% of mobile media consumption takes place now in-app, as well as a majority of all digital time spen...

Posted on October 23, 2015
By Anne Frisbie

21

October

View-Through Attribution - The Missing Piece in Your Ad Stra...

While the mobile ad space is certainly still developing, most advertisers understand the importance of tracking clicks and installs. Savvy advertisers use these data points to streamline and optimize their ad spend. Some of these same adver...

Posted on October 21, 2015
By Justin Landis, Director of Content Marketing, Kochava (Guest Author)

25

September

It’s a Bird... It’s a Plane

Here’s a question. What can you do in 20 minutes? Die a couple of times playing the Horde mode in Gears of War? Watch an episode of Two and a Half Men? Make and drink a pot of tea? Read? Go for a walk? Write a postcard to a friend? Tak...

Posted on September 25, 2015
By Abhishek Khurana

18

September

Location Is Powerful: Where Are You, India?

Since time immemorial Indians have attributed great fascination and pride to "location.” As any real estate agent will tell you, “There are three things that matter in property: location, location, location.” Ones “location” ca...

Posted on September 18, 2015
By Ankit Rawal, General Manager, India, InMobi

14

September

The Buy button just got simpler

News about the ‘Buy Button’ is piquing retailer interest just about everywhere these days. Today, we’re excited to announce a partnership with the amazing folks at Stripe to extend Buy buttons to the 30,000+ mobile applications on the...

Posted on September 14, 2015
By Jeff Coon, Vice President, Global Alliances, InMobi

03

September

Preparing Your Apps for iOS9

This fall Apple will release their latest operating system, iOS 9, which will include a number of changes that might impact your app’s monetization. We would like to take this opportunity to highlight the changes and how you can minimiz...

Posted on September 03, 2015
By Abhishek Khurana

31

August

Debunking Video Jargon: Monetize Wisely with Video Ads

This blog originally appeared on Appsflyer A publisher’s complex life reflects the ever evolving, but fragmented, advertising technology space. Within mobile itself, there are innumerable ad networks, mediation partners, trading de...

Posted on August 31, 2015
By Mona Sharma

26

August

InMobi Insights : Indonesia Tops the App Download Charts Onc...

Every quarter we release the latest trends and insights on the app economies of the world. These are based on the analysis of millions of app downloads and impressions on the InMobi network. Today we release a set of six infographics along ...

Posted on August 26, 2015
By Pooja Kalloor, Global Insights Analyst

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