19

December

#FactOrFiction: Busting myths in mobile gaming

Do only big budget games get featured on the AppStore? Is an iOS-first launch absolutely imperative to a game’s success? Do all successful games launch their trailers months in advance? There’s only one way to find out.Join the InMobi t...

Posted on December 19, 2014
By Aksha Kini

11

December

Level-Up : Conversations with Friends & Developers

At InMobi we love games. Interestingly, we are also a collection of people who love talking and conversations. Put the two together and you'll know what our new blog series "Level Up : Conversations with Friends and Developers" is all a...

Posted on December 11, 2014
By Kaavya Kasturirangan

09

December

Big Games, Small Screens

iPhone 6: $649 Super-awesome iOS fps game: $10.99 Playing BioShock on the bus back home: Priceless. Screenshot of BioShock being played on the iPhone 6 © K2 Studios The August 2014 iOS release of the multi-platform smash-hi...

Posted on December 09, 2014
By Sonia Abraham

07

December

Launching the InMobi Mobile Tracking & Attribution Partner (...

Whether you are promoting your app on paid channels to drive downloads, or running a retargeting campaign to engage with existing users, you probably understand well the importance of tracking conversions and measuring RoI for your mobil...

Posted on December 07, 2014
By Arun Pattabhiraman

02

December

Location-Based Mobile Video Ads Deliver On The Promise Of En...

Nearly everyone with a smartphone has used the “reminder” feature on the phone at least once. An Indian TV network cleverly combined this feature with mobile video ads to drive viewership for a movie that it was telecasting.Crafted by I...

Posted on December 02, 2014
By Shamala DN

02

December

The State of Mobile App Monetization: Health & Fitness Ads A...

This edition of InMobi’s State of App Monetization Series dives into in-app network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within...

Posted on December 02, 2014
By Emily Basileo

28

November

Apps turn (RED) to fight AIDS

World AIDS Day is held on 1st December each year and is an opportunity for people worldwide to unite in the fight against HIV. This year Apple is doing their bit by contributing all proceeds from a special section on the app store, toward...

Posted on November 28, 2014
By Sohan Maheshwar

24

November

Seize the moment #2: Guaranteed outcomes for mobile marketi...

Seize the moment is a series that captures mobile marketing strategies for brands to win consumer moments on mobileIs your Brand Marketing strategy truly “consumer first”?More than anything else, marketers have always wanted to reach an...

Posted on November 24, 2014
By Piyush Pratik

24

November

Level-Up : Conversations with Friends & Developers

At InMobi we love games. Interestingly, we are also a collection of people who love talking and conversations. Put the two together and you'll know what our new blog series "Level Up : Conversations with Friends and Developers" is all abo...

Posted on November 24, 2014
By Kaavya Kasturirangan

21

November

Building Great Brands in the Mobile Age

Time For Advertisers To Open Up To The Mobile Reality? There are close to 7 billion mobile subscriptions worldwide, which is equivalent to 95% of the world population. The number of mobile phone users are estimated to be 4.5 billion whil...

Posted on November 21, 2014
By Shamala DN

20

November

Keeping Up With The Kardashians: In The Mobile Ad World!

The Kardashians are certainly keeping it up in the mobile gaming world. Earning $700K a day, Kim Kardashian: Hollywood (KKH) runs on the classic social mechanic of role-playing. With virtual Kim guiding you at every step, you enter the gam...

Posted on November 20, 2014
By Mona Sharma

19

November

The world in gaming concepts : Pattern matching tops the cha...

Not all games are created equal. Each game is based on one or more underlying concepts or themes - Pattern Matching [1], Fantasy[2], Survival[3],Stunts[4] to name a few. An analysis by InMobi of more than 10,000 games on the network sho...

Posted on November 19, 2014
By Pooja Kalloor

18

November

Seize the moment #1: Brands need to market to the moment. H...

Seize the moment is a series that captures mobile marketing strategies for brands to win consumer moments on mobile. So far, Brands have relied on broad consumer archetypes to understand consumers and the way they can be influenced to purch...

Posted on November 18, 2014
By Ramya Rajan

13

November

SDK - The Preferred Mode of Integration. Here’s Why

if integration_mode==”SDK"then maximize_monetization else lower_monetization App developers looking to monetize their apps through ads integrate with either an ad network SDK or an ad network server-to-server API connection. Whil...

Posted on November 13, 2014
By Abhishek Khurana

11

November

Guaranteed Mobile Happiness This Holiday Season

Happiness, hope and reflection are definitely a part of the holiday season but do they all necessarily fit into your holiday season business plans? Mobile advertising is set to be a $50 billion industry within the next decade according t...

Posted on November 11, 2014
By James Riess, Head of Mobile Strategy, North America

11

November

What’s Keeping The Click And Install Apart - Part 2

In our previous blog we discussed how the delay between a user clicking an ad and being taken to the app store might result in lower installs for your app. We also saw how synchronous tracker redirections, one of the major reasons for th...

Posted on November 11, 2014
By Aksha Kini

10

November

InMobi Insights : Asia drives global app download growth in ...

Getting users to download an app is a challenge faced by app developers the world over. As advertisers worry about their user acquisition strategy, many questions need to be answered. When do users download most? Which countries are growi...

Posted on November 10, 2014
By Pooja Kalloor

05

November

Monetization vs. User- Experience: The winning combination w...

App publishers often face the conundrum of how to monetize through ads without annoying their users. Compromising user experience does bring in those dollars in the short term, but they don’t keep coming in for much longer. A user may ...

Posted on November 05, 2014
By Mona Sharma

05

November

Global lessons for Indie Developers

The world is one large playground. On the app store, more than ever before, game developers are realizing that a well-designed, interesting game can build a loyal fan following outside of their intended markets.So, what makes countries like...

Posted on November 05, 2014
By Kaavya Kasturirangan

05

November

There's Something About InMobi

I recently completed five exhilarating years at InMobi and the company incidentally just completed 7 years of its existence last week. While it has been a phenomenal journey in helping build InMobi to what it is today, I must admit that it ...

Posted on November 05, 2014
By Piyush Shah, Vice President – Products

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