19

February

Top Industry Execs Make Bold Predictions for Mobile Advertis...

What the future holds and how we can stay ahead is, no doubt, the most common query amongst business decision makers and entrepreneurs. It’s that time of the year when everyone is looking at predictions, but it is equally important to l...

Posted on February 19, 2016
By Shamala DN

19

February

“We met online” – India’s Love Story is now mobile

A man in his fifty’s usually carries 3 thick files of prospective partners and comes to your house. He’s called a ‘broker’ and he’s partly responsible for nearly 90% of ‘arranged’ marriages in India. This phenomenon of marriag...

Posted on February 19, 2016
By Vasuta Agarwal

18

February

The Marketer’s Dilemma: Mobile Web vs App

The Mobile Web vs Mobile App dilemma is perhaps one of the most common battles fought within the silent recesses of the mobile marketer’s mind. For marketers investing in mobile advertising, the decision between mobile web and mobile ap...

Posted on February 18, 2016
By Tanvi Kapoor

12

February

A Guide to Courting Your Consumer This Valentine's Day

Posted on February 12, 2016
By Pooja Kalloor

08

February

2016 State of Mobile App Developers

The InMobi Insights team is excited to release the first State of Mobile App Developers 2016. We undertook a survey of mobile developers across the world in an attempt to understand the ever growing ecosystem better. The Mobile app devel...

Posted on February 08, 2016
By Shamala DN

04

February

What The Fuss About Programmatic Is All About

The origin of the first digital ad can be traced back 21 years to the AT&T banner ad which appeared on HotWired.com. Since then the consumer technology ecosystem has grown leaps and bounds and the number of screens where advertisements can ...

Posted on February 04, 2016
By Tanvi Kapoor
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