Consumer is King – Embrace Mobile to Cater to Royal Tastes...

When I was a young child, I would prance around the house in my pink frilly play-gown and pretend to be a princess. I’d make ridiculous demands of my poor younger brother, who played various roles in my fantasy world, including court j...

Posted on April 23, 2014
By Emily Basileo



Massive improvements to InMobi portal to deliver a superior ...

Introducing InMobi's All-New Developer Experience from InMobi on Vimeo. In the past, InMobi has empowered developers to understand their users deeply and take the most relevant actions, track conversions across multiple mobile marketing...

Posted on April 22, 2014
By Rangasayee Chandrasekaran



Publishers are going native with InMobi Native Ads Platform

The mobile world has had to live with banner ads for a long time. However, we at InMobi are on a mission to change this with our Native Ads platform. On April Fool’s Day we revealed that InMobi would stop showing banner ads and would se...

Posted on April 08, 2014
By Sohan Maheshwar



Supporting App Annie and Distimo Analytics

InMobi is pleased to announce support for our customers who are using App Annie and Distimo for advertising and monetization reporting. These analytics platforms help developers make informed business decisions based on rankings and other...

Posted on April 07, 2014
By Thomas Kuruvilla



Native Ads: Debunking the integration myths

Before we take a deep dive into native ads, let us understand first what native ads are. Q: Why would you want to show Native Ads? If you are an app developer looking to monetize your app by display advertising, but want to customize ad...

Posted on April 15, 2014
By Rishabh Chowdhary



Using Mobile Shopping Behavior to Design Exceptional Ad Perf...

Each year the Advertising Research Foundation (ARF) organizes Re:Think, a 3-day conference that gathers the best and brightest minds in advertising, marketing and research. Attendees have the opportunity to hear inspiring talks from indus...

Posted on April 02, 2014
By Emily Basileo



An April Fool's Day prank, but the future is indeed Native A...

This April Fool’s Day, we announced on our blog that we will be running only native ads on our network - "We are bringing down the curtain on banner ads effective immediately. InMobi will only serve ads that are seamlessly integrated ...

Posted on April 03, 2014
By Naveen Tewari
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