29

April

Launching the world’s most advanced native advertising pla...

We at InMobi often use the phrase “10x thinking” when set strategic goals or validate ideas. Its a way of saying we believe in going after problems that are 10X harder to solve. It also means we don’t believe in doing incremental im...

Posted on April 29, 2014
By Team InMobi

29

April

Beautiful ads for your app with InMobi Ad SDK 430!

Today is an exciting day for all mobile app developers around the world. InMobi’s Native Ad platform is now open to any developer looking to monetize his/her app. The InMobi Ad SDK is a critical component of InMobi’s Native Ad platform ...

Posted on April 29, 2014
By Abhishek Khurana

29

April

A New Chapter in the History of Mobile Advertising

Over the last few years, one of the things that constantly bothered me was that we were powering an entire industry on the back of banner ads, which we never liked. InMobi has worked with more than 30,000+ app developers, fielded 4 billion+...

Posted on April 29, 2014
By Naveen Tewari

29

April

Connecting with Today’s Super Consumers: Mobile Moms

From parenting to beauty habits and from mobile devices to social media behaviors, moms are driving and shaping the new digital world. With a do-it-all attitude, moms are not only taking care of their families but are also driving social ...

Posted on April 29, 2014
By Shamala DN

23

April

Consumer is King – Embrace Mobile to Cater to Royal Tastes...

When I was a young child, I would prance around the house in my pink frilly play-gown and pretend to be a princess. I’d make ridiculous demands of my poor younger brother, who played various roles in my fantasy world, including court j...

Posted on April 23, 2014
By Emily Basileo

22

April

Massive Improvements To InMobi Portal To Deliver A Superior ...

Introducing InMobi's All-New Developer Experience from InMobi on Vimeo. In the past, InMobi has empowered developers to understand their users deeply and take the most relevant actions, track conversions across multiple mobile marketing...

Posted on April 22, 2014
By Rangasayee Chandrasekaran

08

April

Publishers Are Going Native With InMobi Native Ads Platform

The mobile world has had to live with banner ads for a long time. However, we at InMobi are on a mission to change this with our Native Ads platform. On April Fool’s Day we revealed that InMobi would stop showing banner ads and would se...

Posted on April 08, 2014
By Sohan Maheshwar

07

April

Supporting App Annie and Distimo Analytics

InMobi is pleased to announce support for our customers who are using App Annie and Distimo for advertising and monetization reporting. These analytics platforms help developers make informed business decisions based on rankings and other...

Posted on April 07, 2014
By Thomas Kuruvilla

15

April

Native Ads: Debunking The Integration Myths

Before we take a deep dive into native ads, let us understand first what native ads are. Q: Why would you want to show Native Ads? If you are an app developer looking to monetize your app by display advertising, but want to customize ad...

Posted on April 15, 2014
By Rishabh Chowdhary

02

April

Using Mobile Shopping Behavior to Design Exceptional Ad Perf...

Each year the Advertising Research Foundation (ARF) organizes Re:Think, a 3-day conference that gathers the best and brightest minds in advertising, marketing and research. Attendees have the opportunity to hear inspiring talks from indus...

Posted on April 02, 2014
By Emily Basileo

03

April

An April Fool's Day Prank, But The Future Is Indeed Native A...

This April Fool’s Day, we announced on our blog that we will be running only native ads on our network - "We are bringing down the curtain on banner ads effective immediately. InMobi will only serve ads that are seamlessly integrated ...

Posted on April 03, 2014
By Naveen Tewari
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