27

April

Game Developers: Know What You Bring to the Table Before You...

Game Developers Conference 2016 took place recently in San Francisco, and boy was it a great one! InMobi hosted and moderated a panel with some of the top gaming publishers in the world, including Michael McHale, General Manager of Glu Game...

Posted on April 27, 2016
By Kelly McGrath

25

April

In Conversation with Mobikwik on Native Advertising

We recently hosted an online hangout with India’s leading mobile-first companies, as part of the inDecode series, discussing what’s on everyone’s minds - Native Advertising. As part of the session, I also had an interesting Q&A with J...

Posted on April 25, 2016
By Dev Ramnane

26

April

Targeting International Travelers? Fine-tune your campaigns ...

At InMobi, we deliver 200 Billion ad impressions a month. By processing and studying the data signals accompanying each impression over the last six months, we get a peek into the consumers at the other end of the 1.2 trillion impressions...

Posted on April 26, 2016
By Abhishek Khurana

14

April

AskMeAnything with 1Button Studios

InMobi recently hosted an Ask Me Anything (AMA) session with 1Button co-founder Thomas Castel. 1Button is the creator of many popular iOS games including the iconic Mr. Jump. Most recently, 1Button's Mr. Jump and Super Sharp were named th...

Posted on April 14, 2016
By Sujoy Golan

05

April

Lessons from Innovative Chinese Mobile Apps

Originally published on Internet Retailer. The combination of social media and mobile devices has become a way of life in China. A lesser-known ancient Chinese proverb translates as “Dig the well before you’re thirsty.” In many ways,...

Posted on April 05, 2016
By Ramya Rajan

01

April

Matching Retailers' Mobile Goals And Ad Formats

Originally published on Business Insider. "Creativity without strategy is called art. Creativity with strategy is called Advertising", said Professor Jef Richards. No one could possibly agree more than today's retail marketer. The dawn of t...

Posted on April 01, 2016
By Ramya Rajan

30

March

International Travelers And the Role of Mobile Micro-Moments

There has been a fundamental change in the way people consume media on their mobile devices. Mobile interaction can be broken up into thousands of fragmented moments i.e. checking the time, reading the news, texting friends, etc. ...

Posted on March 30, 2016
By Abhishek Khurana

07

March

#SheAtInMobi

We spoke to a few InMobians about their experience as a woman at InMobi. These are their stories. This is #SheAtInMobi. Shyni Kuttapa “I joined InMobi in 2011 but had to take a career break after two years since I was entering into thi...

Posted on March 07, 2016
By Team InMobi

03

March

Retailers Are Going Mobile to Not Lose Business

Originally published on Fourth Source. In 2015, retailers continued to hit the mark with magnificent advertising campaigns, particularly towards the end of the year. But while many of us were on our fifteenth view of John Lewis’ heartwarm...

Posted on March 03, 2016
By Edward Laws

04

March

What Consumers Need To Shop, Not Buy, On Mobile

Originally published on Retail TouchPoints. Mobile is an integrated part of a consumer’s life, being the first thing you look at when you wake up, and the last thing you look at before you go to sleep. With this in mind, well-designed mob...

Posted on March 04, 2016
By Naveen Tewari

08

March

Why the Simple Buy Button Is So Hard to Implement

Originally published on Adweek. People see it. People buy it. The crux of the buy button’s mission on any platform—social, web or mobile app—seems like child’s play, but it is easier said than done. The buy button occupied center s...

Posted on March 08, 2016
By Naveen Tewari

01

March

Do consumers always know what they want to buy?

Originally published on Mobile Marketer. Mobile is now the gateway to consumer experiences in the real world. As consumers consciously integrate mobile into their lives, they are able to demand experiences and purchase any item, regardless...

Posted on March 01, 2016
By Naveen Tewari

19

February

Top Industry Execs Make Bold Predictions for Mobile Advertis...

What the future holds and how we can stay ahead is, no doubt, the most common query amongst business decision makers and entrepreneurs. It’s that time of the year when everyone is looking at predictions, but it is equally important to l...

Posted on February 19, 2016
By Shamala DN

19

February

“We met online” – India’s Love Story is now mobile

A man in his fifty’s usually carries 3 thick files of prospective partners and comes to your house. He’s called a ‘broker’ and he’s partly responsible for nearly 90% of ‘arranged’ marriages in India. This phenomenon of marriag...

Posted on February 19, 2016
By Vasuta Agarwal

18

February

The Marketer’s Dilemma: Mobile Web vs App

The Mobile Web vs Mobile App dilemma is perhaps one of the most common battles fought within the silent recesses of the mobile marketer’s mind. For marketers investing in mobile advertising, the decision between mobile web and mobile ap...

Posted on February 18, 2016
By Tanvi Kapoor

12

February

A Guide to Courting Your Consumer This Valentine's Day

Posted on February 12, 2016
By Pooja Kalloor

08

February

2016 State of Mobile App Developers

The InMobi Insights team is excited to release the first State of Mobile App Developers 2016. We undertook a survey of mobile developers across the world in an attempt to understand the ever growing ecosystem better. The Mobile app devel...

Posted on February 08, 2016
By Shamala DN

04

February

What The Fuss About Programmatic Is All About

The origin of the first digital ad can be traced back 21 years to the AT&T banner ad which appeared on HotWired.com. Since then the consumer technology ecosystem has grown leaps and bounds and the number of screens where advertisements can ...

Posted on February 04, 2016
By Tanvi Kapoor

13

January

Mobile India in 2015 : A Year in Review

Currently the third largest smartphone market in the world, 2015 proved to be a significant year of growth for India's mobile economy. InMobi and TUNE teamed up to help you make sense of what India's mobile consumers did in the past year.

Posted on January 13, 2016
By Team InMobi

05

January

Native Advertising for Mobile Marketers: 5 Tips for Success

In September 2015, Apple announced that iOS 9 will feature content blocking, which allows users to block ads and give them more control over their experience with ads. Apple’s decision to allow content blocking on iOS 9 acknowledges a...

Posted on January 05, 2016
By Jonah-Kai Hancock
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