21

July

App Install Ads: 5 things developers need to know about crea...

So users love your app and you are now ready to scale your app business through app-install ads. You have chosen the ad network that you want to work with and the audience that you want to target and are now working on the creatives for you...

Posted on July 21, 2014
By Sujoy Golan

18

July

Mobile Brings it Home for the Holidays

Whether you are in apparel or consumer electronics, if you are interested in influencing shoppers’ online or in-store behavior during the 2014 holiday season you are probably considering mobile as part of the solution. If you’re not, yo...

Posted on July 18, 2014
By James Riess, Head of Mobile Strategy, North America

17

July

India’s Union Budget encourages the culture of risk-taking...

The Indian Start-Up Ecosystem received a major boost with the new government announcing its clear intent to encourage risk-taking among entrepreneurs. In his maiden Finance Budget, Union Minister Arun Jaitley announced a slew of reforms tha...

Posted on July 17, 2014
By Raghavendra Ramesh

11

July

5 Things Developers Need to Know About Cross-Promoting Their...

1. What is cross-promotion? Cross-promotion, which involves the practice of setting up apps that promote each other to their audiences, is a wonderful, free way to promote your app. In practice app developers advertise each other’s app...

Posted on July 11, 2014
By Sohan Maheshwar

10

July

How Mobile Ad Attribution Is Changing

The world of mobile ad attribution is changing rapidly. From custom solutions offered by mobile ad platforms to independent solutions offered by pure mobile ad attribution players, and in more recent times changes introduced by Google, the ...

Posted on July 10, 2014
By Ramya Rajan

09

July

Cross Promotion Through House Ads With InMobi Analytics

With the multiverse of apps available in the mobile ecosystem, managing and growing your user-base amongst your suite of apps is a challenging proposition. Apart from focussing on building beautiful apps, you also have to focus on the thr...

Posted on July 09, 2014
By Abhishek Khurana

07

July

How Is The World Cup Impacting Your App?

With so many matches running into overtime and nail biting finishes ending with penalty shoot outs, it is no wonder that beer vendors have made a killing this year in the Brazil World Cup fever. But so have some of the mobile app develo...

Posted on July 07, 2014
By Tanvi Kapoor, Product Marketing Manager

02

July

Maximizing Mobile Marketing Opportunity: Key Takeaways from ...

Last week, the Silicon Valley Chapter of the American Marketing Association (SVAMA) invited me to participate on their panel, Mobile Marketing: Creating An Effective Mobile Experience for Your User. I discussed mobile marketing strategy alo...

Posted on July 02, 2014
By Emily Basileo

26

June

What’s Native Got To Do With It? A Town Hall Conversation ...

70% of marketers still don't know what it is, but according to projections, native advertising will account for nearly $3 billion in spend by the end of this year. This is a powerful statistic, and one that we explored in depth at the IAB...

Posted on June 26, 2014
By Kayla Wilson

17

June

​What are the best times to reach football fans on mobile

Football fans have been ‘second-screening’ in front of their televisions since the earliest laptops. But without understanding specifics of this behavior, marketers often have trouble taking targeted action.Four years ago in South Afric...

Posted on June 17, 2014
By Sujoy Golan

17

June

InMobi Ad SDK 440 now supports Google’s New Advertising ID

Using mobile ads to monetize is an integral part of the mobile apps ecosystem today, with a large number of developers relying solely on advertising revenue to sustain their businesses. For this purpose, certain unique device-level identi...

Posted on June 17, 2014
By Abhishek Khurana

11

June

FIFA World Cup and Mobile Marketing: A Match Made in Heaven

FIFA – A Golden Opportunity For Marketers Any world cup or a large sporting event is big for marketers and brands, and FIFA World cup 2014 is undoubtedly the largest marketing platform in the world because of the sheer numbers involv...

Posted on June 11, 2014
By Shamala DN

09

June

Are You Monetizing Your Gamers the Right Way?

Mobile gamers are a fickle audience and a game that may have been at the top of the charts yesterday, is easily forgotten today, as more and more apps (with minor differences) flood the app stores. It is becoming imperative for game devel...

Posted on June 09, 2014
By Tanvi Kapoor, Product Marketing Manager

29

May

​Reinventing Mobile Programmatic

Desktop advertising has come a long way from the first banner Ad in Oct 1994. As display advertising evolved and matured, there eventually arose the need to move away from segment-based buys to very-fine grained individual buys. Program...

Posted on May 29, 2014
By PRL and Anand Narayanan

28

May

Raising the Curtain on Mobile

With the summer concert season under way and the Tony Awards fast approaching, the Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence, InMobi and Decision Fuel (now YouGov) have released results from “Raising ...

Posted on May 28, 2014
By Emily Basileo

23

May

US Auto Shoppers - An Infographic

I never knew much about cars. When I was a teen, I carelessly sped around in my rice rocket, while Daddy changed the oil and rotated the tires. After high school, I eagerly traded my driving days for New York City student life – with par...

Posted on May 23, 2014
By Emily Basileo

15

May

Native Advertising 101: 7 Things You Need to Know about Nati...

“Any customer can have a car painted any color he wants, so long as it is black” - Henry Ford.In 1908, Ford created a revolution in the automotive industry with the color black. To some extent banners did the same for the digital advert...

Posted on May 15, 2014
By Tanvi Kapoor, Product Marketing Manager

06

May

IDFA and how to avoid getting your app rejected by iTunes

With a strong emphasis on user privacy, the mobile app ecosystem has gone through several changes over time (such as deprecation of UDID, MAC address and so on). Recently, Apple introduced certain updates to their app submission guidelines ...

Posted on May 06, 2014
By Abhishek Khurana

29

April

A New Chapter in the History of Mobile Advertising

Over the last few years, one of the things that constantly bothered me was that we were powering an entire industry on the back of banner ads, which we never liked. InMobi has worked with more than 30,000+ app developers, fielded 4 billion+...

Posted on April 29, 2014
By Naveen Tewari

29

April

Launching the world’s most advanced native advertising pla...

We at InMobi often use the phrase “10x thinking” when set strategic goals or validate ideas. Its a way of saying we believe in going after problems that are 10X harder to solve. It also means we don’t believe in doing incremental im...

Posted on April 29, 2014
By Team InMobi

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