19

January

2015 - The Year When Super Bowl Went Super Mobile

Personally speaking, one of the only positives of the holiday season coming to an end is the countdown to Super Bowl Sunday. While the tradition continues, this year will see some critical differences. First, as per my New Year’s resoluti...

Posted on January 19, 2015
By Kaavya Kasturirangan

19

January

5 Ways In Which The World Will Change For App Developers in ...

While the iOS App Store generated over $10 billion in revenue for developers in 2014, this money was spread thin - the number of apps grew by over 50% last year. The ever-changing developer ecosystem has created significant opportunities ...

Posted on January 19, 2015
By Shamala DN

19

January

4 Legal Aspects You Need To Be Aware Of When Developing A Mo...

App development presents many of the same issues involved in other software development initiatives. However there are particular confidentiality, intellectual property, privacy and distribution considerations that should be kept in mind w...

Posted on January 19, 2015
By Sophie Thompson

15

January

11 Tips That Will Increase Your App Retargeting ROI

Have you ever noticed those ads that pop up just as you were thinking about the service/product they promote? How about the ads that start showing up on every website or app you use to the point of being annoying?Retargeting ads have become...

Posted on January 15, 2015
By Billy Attar, Guest Author

08

January

The Three Critical Steps To Grow Your App User Lifetime Valu...

The lifetime value (LTV) of mobile app users has emerged as the most meaningful metric for evaluating the profitability of an app. In its most basic terms, LTV is the projected revenue that a user will generate during their lifetime - fro...

Posted on January 08, 2015
By Micah Gantman, Vice President of Business Development and Operations at TUNE

07

January

Level-Up : Conversations with Friends & Developers

At InMobi we love games. Interestingly, we are also a collection of people who love talking and conversations. Put the two together and you'll know what our new blog series "Level Up : Conversations with Friends and Developers" is all abo...

Posted on January 07, 2015
By Sohan Maheshwar

07

January

Seven Mobile Trends That Brand Marketers Can't Ignore in 201...

In 2014, we witnessed several exciting developments in the world of mobile. Microsoft bought Nokia’s mobile devices unit and Lenovo purchased Motorola from Google. The rise of Chinese smartphone manufacturers threatened large players, w...

Posted on January 07, 2015
By Shamala DN

01

January

The Year That Was @InMobi - Fast, Furious & Fun!

Phew! Another crazy year for us at InMobi just went by. It’s been 5 such crazy years since I joined this place, and while I have donned several roles in the past here, I must confess that steering the product ship has been the most chall...

Posted on January 01, 2015
By Piyush Shah, Vice President – Products

26

December

#FactOrFiction: Users Acquired Through Video Ads Deliver Hig...

In our #FactOrFiction weekly blog series, we’ll take a prevalent assumption in the mobile gaming world, and separate fact from fiction, with insights from data. Got a myth that needs some busting? Tweet it to us or post it on our Facebo...

Posted on December 26, 2014
By Aksha Kini

24

December

6 tips for creating an engaging mobile video ad campaign

Video will become the largest driver of global mobile traffic by 2017. Nearly 40% of YouTube video views are on mobile. Propelled by large screen smartphones and fast data connections, video mobile consumption has increased dramatically i...

Posted on December 24, 2014
By Shamala DN

24

December

InMobi Lecture Series: User Acquisition Made Easy!

To help indie developers gain access to the collective wisdom of the industry, InMobi has partnered with YetiZen to present a series of lectures that explore the business of gaming. Tune into Mike Cohen's talk, as part of our ongoing lec...

Posted on December 24, 2014
By Team InMobi

23

December

The Personal Technology Revolution: Smart Wearables Moving M...

The Infiltration of Smart Wearables Each day, smart technology is becoming more ingrained in our personal lives; smartphones and tablets are just the tip of the personal technology iceberg. Our need to “be connected” has become such ...

Posted on December 23, 2014
By Emily Basileo

19

December

All successful games launch their trailers before the game l...

Fellow developers, it’s myth busting time!In our #FactOrFiction weekly blog series, we’ll take one prevalent myth in the mobile gaming world, and separate fact from fiction. Got a myth that needs some busting? Tweet it to us or post it ...

Posted on December 19, 2014
By Aksha Kini

19

December

#FactOrFiction: Busting myths in mobile gaming

Do only big budget games get featured on the AppStore? Is an iOS-first launch absolutely imperative to a game’s success? Do all successful games launch their trailers months in advance? There’s only one way to find out.Join the InMobi t...

Posted on December 19, 2014
By Aksha Kini

11

December

Level-Up : Conversations with Friends & Developers

At InMobi we love games. Interestingly, we are also a collection of people who love talking and conversations. Put the two together and you'll know what our new blog series "Level Up : Conversations with Friends and Developers" is all a...

Posted on December 11, 2014
By Kaavya Kasturirangan

09

December

Big Games, Small Screens

iPhone 6: $649 Super-awesome iOS fps game: $10.99 Playing BioShock on the bus back home: Priceless. Screenshot of BioShock being played on the iPhone 6 © K2 Studios The August 2014 iOS release of the multi-platform smash-hi...

Posted on December 09, 2014
By Sonia Abraham

07

December

Launching the InMobi Mobile Tracking & Attribution Partner (...

Whether you are promoting your app on paid channels to drive downloads, or running a retargeting campaign to engage with existing users, you probably understand well the importance of tracking conversions and measuring RoI for your mobil...

Posted on December 07, 2014
By Arun Pattabhiraman

02

December

Location-Based Mobile Video Ads Deliver On The Promise Of En...

Nearly everyone with a smartphone has used the “reminder” feature on the phone at least once. An Indian TV network cleverly combined this feature with mobile video ads to drive viewership for a movie that it was telecasting.Crafted by I...

Posted on December 02, 2014
By Shamala DN

02

December

The State of Mobile App Monetization: Health & Fitness Ads A...

This edition of InMobi’s State of App Monetization Series dives into in-app network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within...

Posted on December 02, 2014
By Emily Basileo

28

November

Apps turn (RED) to fight AIDS

World AIDS Day is held on 1st December each year and is an opportunity for people worldwide to unite in the fight against HIV. This year Apple is doing their bit by contributing all proceeds from a special section on the app store, toward...

Posted on November 28, 2014
By Sohan Maheshwar

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