WORKSHOP: Global Truths and Regional Relevance of Mobile Marketing: Essentials for Successful Consumer Engagement
Join Anne Frisbie, VP & North America Managing Director, InMobi at the MMA and ClickZ Connected Marketing Week, August 16th. A full-day mobile marketing workshop:
Global Truths and Regional Relevance of Mobile Marketing: Essentials for Successful Consumer Engagement.
John Arnold, Director of Education, Mobile Marketing Association Michael Becker, North America Managing Director, Mobile Marketing Assocation Guest Instructor: Anne Frisbie, VP & North America Managing Director, InMobi
This full-day workshop covers the fundamentals of mobile marketing. By taking this program you'll learn the global truths of mobile marketing strategy and tactics and how to apply them within your market. You'll develop:
- An understanding of the mobile consumer and their universal behaviors and attitudes
- A familiarity of the latest mobile capabilities, technologies, standards and guidelines and their potential
- Actionable steps on how to develop and execute a successful, industry compliant, mobile marketing strategy and programs
- A roadmap to navigating the mobile marketing ecosystem and a clear understanding of how to engage the players in the industry
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