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MEF Global Consumer Survey: The Mobile Web is Starting to Eat Into Fixed Line Internet Usage

Posted on October 17, 2011
By Gregory Kennedy

According to a new report by the MEF (Mobile Entertainment Forum) 33% of respondents, across all countries surveyed, say they're using the fixed line internet less than than they did 18 months ago. While we're used to seeing data which shows strong growth in the mobile web, it's interesting to now see data showing a decline in fixed line internet usage.

While the fixed line internet isn't going to go away any time soon, a measureable shift away from fixed line access is happening fast and the implications are big. At InMobi, we have been predicting this for sometime (in our Mobile Insights Research Reports) and believe this trend will continue, accelerated by the rapid adoption of smartphones across both developed and emerging markets.

Other interesting findings in the report include:

  • 72% of respondents across all countries surveyed use the mobile internet daily
  • 49% of respondents across all countries surveyed use the fixed line internet daily
  • Of all respondents who access the mobile internet daily, 59% use the fixed line internet daily but 18% do not access fixed line at all
  • 33% of respondents across all countries surveyed use the fixed line internet less than 18 months ago 20% use it roughly the same, while 26% use it more

Countries surveyed include a broad range of developed markets like the U.K., U.S., and Singapore, plus emerging markets including Brazil, Egypt, India, Indonesia, Qatar, and South Africa. The report is available for purchase from the MEF website here.

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