Earlier this year, we introduced our Global Media Consumption Study, which provides an in-depth analysis of consumer mobile media behaviors. We took this research a step further to identify mobile consumer purchase trends by vertical. Our new Vertical Insights Research Series helps advertisers understand how consumers are using mobile media to research and shop for specific products and how mobile works with other channels throughout the purchase process.
As you probably know, Millennials (consumers ages 20 – 34) have been identified as one of the most influential demographics on mobile. In February, we highlighted the mobile media behaviors of Millennials, and we analyzed Millennial media consumption habits, purchase behaviors, and receptivity towards mobile ads. Our recent research now allows us to understand how Millennial auto consumers in the UK are using mobile media and how advertisers can best communicate with them.
Here are key highlights from the study:
To learn more about our research, contact firstname.lastname@example.org