With over 1.4 million apps in the App Store, every common search returns hundreds of apps. For example, searching "todo list" shows 1,952 results. But this does not mean the gold rush is over for indie app developers. It does mean indie app developers need a marketing strategy outside of appearing in the App Store search results.
One strategy for marketing a mobile app is to use desktop web traffic to drive installs. Some people will hear about your mobile app while browsing the web from a non-mobile device. In these cases, you want to make it easy for a person to get information about your app, and then install it. A landing page will help you execute this strategy.
Another benefit of creating a landing page for your mobile app is to be indexed by search engines. This will help more people discover your app. You can use the organic search traffic to your landing page to increase app installs.
A good landing page for a mobile app includes the following:
A great landing page for a mobile app goes further than a good one. It includes everything a good landing page does, and also includes:
What else should you consider including?
Marketing your mobile app takes a lot of time and energy. Creating a great landing page will help you scale up these efforts by making it easier for people to discover, learn about, and download your mobile app.
About the author: Murtza Manzur is a developer evangelist at InMobi based out of San Francisco.
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