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23

July

Deep Dive on In-Feed Native Ads

Rome wasn’t built in a day. It took Romans years of vision and hard work to create a cultural heritage that delights people to this day. Native Advertising is like Rome. At the beginning, some marketers had the vision to create unobtrusiv...

Posted on July 23, 2015
By Tanvi Kapoor

16

July

Meet My New Friend, Miip

It’s been a tiring last few days, but I have finally had a chance to read all the reactions pouring in from all circles about our exciting Miip launch this week. Before anything else, thanks to everyone who joined us at our event in San...

Posted on July 16, 2015
By Naveen Tewari

16

July

​Oh! For Those 'Eureka' Moments of Discovery....

Human behavior is shaped by how we access and discover information. With every evolutionary change, the paradigm of search changes: From manual search, to bibliographic cataloging, to page-rank based search in the digital world, and now to ...

Posted on July 16, 2015
By Piyush Shah

16

July

The Rise and Rise of Incremental Games

Two years after they serendipitously burst on-screen in August 2013 and created a new gaming genre, we revisit what ‘incremental’ games are, look at some features of today’s incremental games, and see how the genre monetizes. The Ma...

Posted on July 16, 2015
By Sonia Abraham

14

July

Reimagining Advertising for a Mobile-First World

There are moments in one’s life when a seemingly innocuous statement leads to something that shakes the very basis of one's worldview. "Is there a way to turn off these irritating ads on my phone? I don't know if anyone ever clicks on the...

Posted on July 14, 2015
By Naveen Tewari

13

July

Shopping - In a "Destination-Less" World

'Shopping'. This one word drives intense emotions in India. For many it is a way to earn their daily means employing around 40 million Indians (3.3% of Indian population) contributing nearly 15% of our GDP. For several Indians, shopping ...

Posted on July 13, 2015
By Ankit Rawal

09

July

6 Essentials for Programmatic Buying

With more brands shifting budgets to programmatic buying, Brands and DSPs need a deep understanding of what will result in the best outcome, for each bid placed. Below is a ready reckoner, with tips for best results: 1) Start broad before c...

Posted on July 09, 2015
By Niveditha Viswanathan

09

July

Take Advantage of Quality Audience Segments on IX this Quart...

InMobi Exchange brings to buyers a suite of well defined audience segments, designed and curated to meet key advertising themes this quarter. These audience segments are specifically designed for each calendar event; and offer brands th...

Posted on July 09, 2015
By Niveditha Viswanathan

09

July

InMobi Exchange Supply - An Overview

With the advancement of rich mobile experiences provided by video and native, InMobi Exchange (IX) offers quality mobile supply for programmatic buyers. With a strong presence across OS and regions, IX offers programmatic buyers the oppor...

Posted on July 09, 2015
By Niveditha Viswanathan

06

July

The Making Of An Evergreen Title - Subway Surfers

If you love playing games on your smartphones like I do, it is also likely that you periodically check out the top apps/games on the store, in search of your next addiction. The past few years have seen many garage (read indie) games ach...

Posted on July 06, 2015
By Srikanth V

01

July

India - A Mobile-First Country

More Indians are getting on the Internet bandwagon over the next 15 years than any other country, including China. As per a recent Goldman Sachs report, it is forecasted the Indian e-commerce market is poised for a 15X growth, contributin...

Posted on July 01, 2015
By Ankit Rawal
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