An app install seldom translates into a user, let alone a highly engaged one.
Since the advent of smartphones and apps, app marketers have been consistently chasing app installs. This made sense when apps did not have any users and acquiring them was the only goal. However, since then, we have come a long way and today there are millions of apps who boast of a substantial user base. What reason do you have now, when your app has a respectable user base, to continue to solely focus on acquiring more and more users?
Find out why focusing on user acquisition alone is far from healthy for your app marketing efforts.