26

August

InMobi Insights : Indonesia Tops the App Download Charts Onc...

Every quarter we release the latest trends and insights on the app economies of the world. These are based on the analysis of millions of app downloads and impressions on the InMobi network. Today we release a set of six infographics along ...

Posted on August 26, 2015
By Pooja Kalloor, Global Insights Analyst

24

August

Mobile Makes a Major Impact this Back-to-School Shopping Sea...

It’s time again for students to get ready for another year at school and for parents to plan and research this year’s back-to-school shopping. Traditionally, this meant a trip to the mall, but the mobile era has introduced new ways to...

Posted on August 24, 2015
By Shamala DN

13

August

Connecting the Dots at Casual Connect

Casual Connect San Francisco took place this week and InMobi had the pleasure of meeting with hundreds of social gaming companies over a few days of meetings, sessions and parties. Day one kicked off with a bang by having a energetic booth ...

Posted on August 13, 2015
By Stacey Lee

10

August

Path-To-Purchase: How Smartphones Are Disrupting Consumers...

A consumer’s journey, which was predictable and straightforward until a few years ago, has now become sketchy and complex. Driven by technology, the retail industry is undergoing a paradigm shift. The traditional, linear path-to-purchase ...

Posted on August 10, 2015
By Shamala DN

03

August

India is changing - but what about Advertising in India?

India is Changing! The Connected, Conscious & Confident Consumer of changing India is highly discerning, impatient & seeks instant gratification. No longer does she have the patience to wait in queue, be it for grocery or taxis. She expects...

Posted on August 03, 2015
By Ankit Rawal, General Manager, India, InMobi

23

July

Deep Dive on In-Feed Native Ads

Rome wasn’t built in a day. It took Romans years of vision and hard work to create a cultural heritage that delights people to this day. Native Advertising is like Rome. At the beginning, some marketers had the vision to create unobtrusiv...

Posted on July 23, 2015
By Tanvi Kapoor and Kayla Wilson

16

July

Meet My New Friend, Miip

It’s been a tiring last few days, but I have finally had a chance to read all the reactions pouring in from all circles about our exciting Miip launch this week. Before anything else, thanks to everyone who joined us at our event in San...

Posted on July 16, 2015
By Naveen Tewari

16

July

​Oh! For Those 'Eureka' Moments of Discovery....

Human behavior is shaped by how we access and discover information. With every evolutionary change, the paradigm of search changes: From manual search, to bibliographic cataloging, to page-rank based search in the digital world, and now to ...

Posted on July 16, 2015
By Piyush Shah, Chief Product Officer

16

July

The Rise and Rise of Incremental Games

Two years after they serendipitously burst on-screen in August 2013 and created a new gaming genre, we revisit what ‘incremental’ games are, look at some features of today’s incremental games, and see how the genre monetizes. The Ma...

Posted on July 16, 2015
By Sonia Abraham

14

July

Reimagining Advertising for a Mobile-First World

There are moments in one’s life when a seemingly innocuous statement leads to something that shakes the very basis of one's worldview. "Is there a way to turn off these irritating ads on my phone? I don't know if anyone ever clicks on the...

Posted on July 14, 2015
By Naveen Tewari

13

July

Shopping - In a "Destination-Less" World

'Shopping'. This one word drives intense emotions in India. For many it is a way to earn their daily means employing around 40 million Indians (3.3% of Indian population) contributing nearly 15% of our GDP. For several Indians, shopping ...

Posted on July 13, 2015
By Ankit Rawal, General Manager, India, InMobi

09

July

6 Essentials for Programmatic Buying

With more brands shifting budgets to programmatic buying, Brands and DSPs need a deep understanding of what will result in the best outcome, for each bid placed. Below is a ready reckoner, with tips for best results: 1) Start broad before c...

Posted on July 09, 2015
By Niveditha Viswanathan, Product Marketing Manager, InMobi Exchange

09

July

InMobi Exchange Supply - An Overview

With the advancement of rich mobile experiences provided by video and native, InMobi Exchange (IX) offers quality mobile supply for programmatic buyers. With a strong presence across OS and regions, IX offers programmatic buyers the oppor...

Posted on July 09, 2015
By Niveditha Viswanathan, Product Marketing Manager, InMobi Exchange

09

July

Take Advantage of Quality Audience Segments on IX this Quart...

InMobi Exchange brings to buyers a suite of well defined audience segments, designed and curated to meet key advertising themes this quarter. These audience segments are specifically designed for each calendar event; and offer brands th...

Posted on July 09, 2015
By Niveditha Viswanathan, Product Marketing Manager, InMobi Exchange

06

July

The Making Of An Evergreen Title - Subway Surfers

If you love playing games on your smartphones like I do, it is also likely that you periodically check out the top apps/games on the store, in search of your next addiction. The past few years have seen many garage (read indie) games ach...

Posted on July 06, 2015
By Srikanth V

01

July

InMobi's Yogi Helps Gamers Level Up

Here's an update from us that you won't see every day! Umbrella Games is a collaboration between Belgian developer Sven Magnus' publishing house Mudloop and US based Mikael Tyrsen. Their games are very minimalist with a strong sense of f...

Posted on July 01, 2015
By Sohan Maheshwar

01

July

India - A Mobile-First Country

More Indians are getting on the Internet bandwagon over the next 15 years than any other country, including China. As per a recent Goldman Sachs report, it is forecasted the Indian e-commerce market is poised for a 15X growth, contributin...

Posted on July 01, 2015
By Ankit Rawal, General Manager, India, InMobi

25

June

A Love Hate Relationship with Adtech

It’s not personal, or maybe it is. I’ve spent more than a decade in digital media. I’ve met amazing colleagues, made dear friends, and am proud of what the industry has built. It’s more because of what’s been happening. Co...

Posted on June 25, 2015
By Bob Bahramipour, Senior Vice President, Global Business Development, InMobi

22

June

YaWiO

A wise man once said the purpose of life is NOT to become MORE than you are but to become WHO YOU ARE meant to be. And if we were to put that in the corporate context briefly, it would mean we provide an environment where the best that is h...

Posted on June 22, 2015
By Anson Ben

10

June

InMobi Insights : Indonesia is the App Download Capital of t...

Through 2018, less than 1% of consumer apps will be considered financially successful by their developers. As competition intensifies over the years, the race to get your app to the top will be. As you plan your user acquisition and monetiz...

Posted on June 10, 2015
By Pooja Kalloor, Global Insights Analyst

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