22

October

The “How the Hell Do I Choose App Store Keywords” Guide

One of the most important tools of your app marketing campaign (with or without paid acquisition) is Keyword Optimization (KWO). With it, you'll improve your keyword pool, i.e., the collection of words on your app's metadata that are scanne...

Posted on October 22, 2014
By Evaldo Rossi

17

October

​Brands, unwrap your holiday season gift!

It is that time of the year that Brands and shopaholics look forward to. This holiday season, more than any other, Brands can look forward to a powerful gift; for shopping is all set to be mobile-fueled. eMarketer estimates that US mob...

Posted on October 17, 2014
By Shamala DN

16

October

Targeting 2.0 : The Mobile-First Approach

Targeting in the good old days used to be somewhat of an art. To know and understand exactly how to position your product to a specific slice of customers used to be a derivative of decades of experience. With every passing digital generati...

Posted on October 16, 2014
By Piyush Shah

16

October

We Surveyed Digital Advertising Buyers About Their Mobile Na...

InMobi and Rubicon Project conducted a Survey on Mobile Native Advertising and how brand and agencies are thinking about mobile native advertising. The results are in, and here are some of the key insights we found: Most (44%) brands and a...

Posted on October 16, 2014
By Chetan Raghav

15

October

The InMobi Chameleon Award For Excellence In Native Advertis...

A couple of weeks ago we introduced the InMobi Chameleon Award for Excellence in Native Advertising, at the MMA Smarties 2014. Well the jury is out, and the award goes to...(drumroll please)... Google Maps and Essence for the "Google Maps...

Posted on October 15, 2014
By Chetan Raghav

08

October

InMobian For Life - Launch of InMobi Alumni Network

It's time to renew old friendships, establish new ones and expand our network.We are excited to announce the launch of the InMobi Alumni Network on LinkedIn. The InMobi Alumni Network (IAN) is a community of current and past InMobians, acro...

Posted on October 08, 2014
By Kevin Freitas

30

September

7 Tips to Map Out Your Next Geo-Fencing Strategy

Last month, I indulged in a Parisian gastro-tour. Before traveling, I carefully selected only the most elite restaurants for each of my reservations. Amass. Check. Le Atelier de Joel Robuchon. Check. The list went on. With a plethora ...

Posted on September 30, 2014
By Emily Basileo

30

September

The Global App-ortunity: In-App Mobile Ads Outperform Mobile...

The numbers are in! InMobi’s State of App Monetization Series provides network insights for app developers and publishers. Through analysis of billions of impressions served each month, these reports showcase the latest trends within th...

Posted on September 30, 2014
By Emily Basileo

01

October

Introducing the InMobi Chameleon Award for Excellence in Nat...

This week as advertisers, agencies, and increasingly, technology providers, make New York City their home, InMobi is pleased to begin a new tradition. The InMobi Chameleon Award for excellence in native mobile advertising will be awarded f...

Posted on October 01, 2014
By Naveen Tewari

26

September

#GamesPeoplePlay - S01E06

GamesPeoplePlay is a mobile-game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continue...

Posted on September 26, 2014
By Sohan Maheshwar

25

September

We Asked Twitter About 'Maximizing Monetization Without Goin...

We invited our Twitter followers to #askPaulThind about game monetization. Paul Thind recently gave a talk on how to 'Maximize monetization without going too far' at GamesBeat University 2014 where he addressed some of the questions tha...

Posted on September 25, 2014
By Sohan Maheshwar

22

September

Give it up for Anne!

Drum roll please..InMobi's Anne Frisbie makes it to the Business Insider list of 32 most powerful women in the world of mobile advertising. We at InMobi are especially stoked since this is the fourth consecutive year Anne makes it to the li...

Posted on September 22, 2014
By Kaavya Kasturirangan

19

September

How Mojang and Twitch Are Changing the Gaming Industry

The gaming industry is seeing a lot of change. The acquisition of Twitch by Amazon, and Mojang by Microsoft come at time when large game studios (and their investors) are worried about the slowing growth of their superstar titles and the ...

Posted on September 19, 2014
By Sujoy Golan

19

September

App downloads on iOS are 85% more expensive compared to Andr...

App developers today face a challenging mobile app economy. With over 2 million apps available between Google and Apple’s app store, and over 110 billion app downloads, competition for has never been more fierce.We took a close look at ap...

Posted on September 19, 2014
By Pooja Kalloor

16

September

​Going Mobile With Your Brand? Start Here

Brands, at the core, can be thought of as being about three basic elements - visual appeal, identity and emotional proposition. The way a brand is perceived depends on its value or usage to the consumer. Translating this value onto a tiny m...

Posted on September 16, 2014
By Chetan Raghav

15

September

Meet Paul Thind at GamesBeat #askPaulThind

InMobi is excited to have Paul Thind join us to head up our gaming business portfolio!Paul comes from Spil Games where he scouted the best IP and content from third party mobile game developers and publishers. Previously he served as CEO o...

Posted on September 15, 2014
By Team InMobi

12

September

GamesPeoplePlay-S01E05

GamesPeoplePlay is a mobile-game deathmatch tournament to decide what InMobi’s favourite game is. Every episode features two games squaring off against each other. InMobians play these games and decide which one is better. This continue...

Posted on September 12, 2014
By Sonia Abraham

12

September

Have you begun thinking about native for mobile? Fill out t...

Anyone who has been following InMobi has certainly heard our frequent discussions of native advertising. Since launching the Native Ads Platform at the beginning of 2014, we have seen brand advertisers, game developers, and publishers of a...

Posted on September 12, 2014
By Rick Jones

05

September

State Of Mobile Messaging Apps In Indonesia – Functionalit...

Indonesians are highly social digitally and as such have embraced this new generation of instant messaging applications with great enthusiasm. The latest available numbers illustrate the explosive demand in Indonesia*: LINE has attract...

Posted on September 05, 2014
By Shamala DN

09

September

iOS 8 Beta Adoption Was Slower Than iOS 7 Beta - A Sign Of T...

As the world awaited the iOS 8 release with bated breath, we at InMobi did some gearing up of our own. We analysed the iOS 8 beta adoption amongst developers who have access to the beta version of the release to see how it fared against i...

Posted on September 09, 2014
By Pooja Kalloor
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