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InMobi And Tapjoy Forge Exclusive Partnership in India

December 09, 2016

Partnership provides Indian advertisers expanded access to a booming mobile gaming industryBengaluru, India and San Francisco, CA - December 9, 2016 - InMobi, a global mobile advertising and discovery platform, today announced that it is partnering with Tapjoy, a leading platform for mobile advertising and app monetization, to monetize Tapjoy’s inventory in India.Mobile gaming continues to see growing adoption in India. According to a report by Nasscom, mobile game downloads are expected to gr...

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InMobi Integrates Nielsen Digital Ad Ratings to Provide Advertisers with Rigorous Audience Verification

December 07, 2016

San Francisco, CA – December 6, 2016 – InMobi, a global mobile advertising and discovery platform, today announced its global integration of Nielsen Digital Ad Ratings (DAR), the industry standard for digital ad measurement. This relationship allows advertisers to measure the demographic composition of the audiences reached via InMobi, through an industry-standard independent source.This integration enhances InMobi’s efforts to create a secure and trusted environment for media buys - both ...

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