October 24, 2017
Bengaluru, India, 24 October 2017- InMobi, the world’s largest independent mobile advertising platform today announced the appointment of Ravi Krishnaswamy as its Chief Technology Officer. Ravi brings in more than 20 years of enterprise and internet domain experience as a strategic technology leader, focused on developing large scale infrastructure and platforms at global organizations like Microsoft. Most recently, Ravi was the Senior Vice President of Engineering at Flipkart, responsible for...
October 10, 2017
InMobi, the world’s largest independent mobile advertising platform, today announced an exclusive partnership with Talks Media, Italy’s leading mobile media and technology house. This partnership will help agencies and advertisers in Italy to leverage InMobi’s cutting-edge mobile advertising technology to engage users across its global network of premium apps.With this partnership, Italy has access to InMobi’s full stack of mobile-first solutions including innovative video ad formats and...
August 22, 2017
By partnering with top publishers like Viu, Detik, Path, BBM, Baca and LINE, InMobi will now enable brands to reach 60 Mn engaged viewers. Jakarta, Indonesia, Aug 22 - InMobi, the world’s largest independent mobile advertising and technology platform today announced the launch of a mobile media platform for premium in-app video advertising. Through partnerships with top publishers in the country such as Viu, Detik, Path, BBM, Baca, LINEand others InMobi now becomes the largest mobile media pl...
June 29, 2017
InMobi, the world’s largest independent mobile advertising platform, today announced an exclusive partnership with Horyzon Media, the third largest advertising network in France. This partnership will help agencies and advertisers in France to leverage InMobi’s cutting-edge mobile advertising technology to engage users across its global network of premium apps. With this partnership, Horyzon Media has access to InMobi’s full stack of mobile-first solutions including innovative video ad fo...
March 21, 2017
Sydney, Australia, March 16, 2017 - In a move to cement its position as a leader in global mobile programmatic, InMobi, a global mobile advertising platform, today announced the appointment of Stuart Bartram as VP of Brand Solutions and Programmatic across Asia Pacific, Middle East and Africa (APMEA).Based in Sydney, Australia, Stuart brings a wealth of programmatic experience to InMobi, having worked on both sides of the fence. Most recently, he managed MediaMath’s leading Demand-Side Platfo...
March 01, 2017
InMobi SDK is the first in-app advertising solution to offer video viewability measurement from both Integral Ad Science and Moat for unprecedented advertiser trustSan Francisco, CA: March 1, 2017 - InMobi, a global mobile advertising and discovery platform, today announced the InMobi Video Viewability Suite, combining support from two leading independent video measurement partners: Integral Ad Science (IAS) and Moat. With this, InMobi is the first independent in-app advertising platform to int...
February 21, 2017
Combining innovative video formats with deep learning based algorithms, the platform represents the most comprehensive video suite in the marketLondon, UK: February 21, 2017 - InMobi, a global mobile advertising and discovery platform, today launched a suite of advanced mobile video ad solutions in Europe. The platform includes innovative video ad formats such as vertical videos, interactive rich-media videos, 360 degree videos, opt-in videos, full-screen, in-feed and in-stream videos. Having in...
February 08, 2017
London, United Kingdom - February 8, 2017- InMobi, the world’s largest independent mobile advertising platform, today announced its partnership with adsquare, the neutral mobile data exchange, to create a comprehensive suite of in-app audience targeting solutions for brand advertisers in Europe. The partnership gives marketers and brands access to InMobi’s global mobile consumer profiles now further enhanced by multiple strong data sources such as TomTom, Mastercard and Acxiom enabling more ...
December 09, 2016
Partnership provides Indian advertisers expanded access to a booming mobile gaming industryBengaluru, India and San Francisco, CA - December 9, 2016 - InMobi, a global mobile advertising and discovery platform, today announced that it is partnering with Tapjoy, a leading platform for mobile advertising and app monetization, to monetize Tapjoy’s inventory in India.Mobile gaming continues to see growing adoption in India. According to a report by Nasscom, mobile game downloads are expected to gr...
December 07, 2016
San Francisco, CA – December 6, 2016 – InMobi, a global mobile advertising and discovery platform, today announced its global integration of Nielsen Digital Ad Ratings (DAR), the industry standard for digital ad measurement. This relationship allows advertisers to measure the demographic composition of the audiences reached via InMobi, through an industry-standard independent source.This integration enhances InMobi’s efforts to create a secure and trusted environment for media buys - both ...
November 03, 2016
Platform delivers over 3 million monthly, in-app conversions for top apps in retail, entertainment, travel and gaming categories
San Francisco, CA - November 3, 2016 - InMobi, a global mobile advertising and discovery platform, announced today the launch of its mobile-first, in-app remarketing platform in the U.S. The platform enables performance marketers and app developers to retarget existing users across InMobi’s global platform comprising of 1.5+ billion unique mobile devices. Leve...
October 27, 2016
InMobi Exchange has enabled Moat Currency allowing Brand Advertisers to leverage MRC Accredited Mobile Video Metrics San Francisco, CA - October 27, 2016 – InMobi, the world’s largest independent mobile advertising and discovery platform, today announced a partnership with Moat to offer brand advertisers mobile video measurement and currency through both InMobi Exchange and the InMobi network. The partnership will enable advertisers to measure, among other metrics, "human and viewable" and ...
October 27, 2016
With 2X engagement compared to traditional ad formats, video ads powered with the right mobile-first creatives present a compelling opportunity for Brands to win with videoSingapore, October 27, 2016 - InMobi, a global mobile advertising and discovery platform, launched an advanced suite of video formats across countries in Asia Pacific today, to help brands capitalize on the opportunity offered by mobile video advertising. The suite of video ad formats will be available across countries includi...
September 08, 2016
With 2X the engagement compared to traditional ad formats, video ads present an untapped opportunity for Brands to share their unique story, this Diwali. Bengaluru, September 08, 2016 - InMobi, a global mobile advertising and discovery platform, today announced the launch of a suite of advanced video ad formats in India. With full screen formats and HD quality videos, advertisers will now be able to offer a TV-like experience to users. The platform includes a comprehensive suite of ad formats i...
August 08, 2016
The platform has been successfully helping e-commerce players in the region to boost mobile sales.Indonesia, August 8, 2016 - InMobi, a global mobile advertising and discovery platform, announced today that it is launching a remarketing platform, powered by Miip, in Indonesia. The platform combines the power of big data analytics, creative design and powerful back-end integrations to deliver personalized shopping experiences on mobile apps. The remarketing platform also helps advertisers activat...
June 16, 2016
Powered by Miip, the platform drives up to 7% of sales for top e-tailers in India Bengaluru, June 16th, 2016 - InMobi, a global mobile advertising and discovery platform, announced today that its remarketing platform, powered by Miip, is enabling leading eCommerce companies in India drive up to 7% of sales. On average, consumers buy products worth around Rs.1500 to Rs.2500 through the platform. This translates to an average return of $8-$10 worth of transactions for every dollar spent by an ...
May 12, 2016
Leading Demand Side Platforms bring powerful in-app video advertising to brands, at scale, through InMobi Exchange
San Francisco, CA – May 12, 2016 – InMobi, the world’s most powerful mobile advertising and discovery platform, today announced partnerships with leading demand-side-platforms (DSPs) Adelphic, AppNexus, The Trade Desk, TubeMogul, AudienceScience and Turn to scale high engagement mobile video ad formats across in-app programmatic inventory. With these partnerships in place, ...
February 01, 2016
Istanbul, Turkey – February
1, 2016 –
InMobi, the world’s largest discovery platform, today entered
into an agreement with Bullseye Worldwide, a digital advertising agency for the
connected world, making them partners in Turkey. In accordance with the
agreement, Bullseye WorldWide will manage clients in Turkey that are serviced
by InMobi’s ad platform.
With 42 percent of the
population in Turkey under the age of 24, there is a significant opportunity to
engage a whole generation of ...
November 18, 2015
Most Comprehensive Guarantee: All Ad Formats,
Globally, to Provide Mobile Advertising that Brands Can TrustSan Francisco,
November 18, 2015 – InMobi, the world’s largest discovery platform, today announced a
guarantee of 100% viewability for all in-app mobile ad campaigns, aligning to
the Media Rating Council’s future guidelines for in-app viewability
measurement. Viewability guarantees to advertisers that their mobile ads were
seen, and increases accountability. The InMobi guarantee appli...
October 30, 2015
Global Partnership Enables
Brands and Marketers To Deliver Personalized Content To Consumers on iOS and
NEW YORK, October 29, 2015 - InMobi, the world’s most powerful mobile
advertising platform, and
Taboola®, the leading global content discovery platform, today announced a strategic partnership to connect iOS
and Android users around the world with personalized content recommendations
from around the web. Taboola’s technology will be integrated into InMobi’s vast
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